https://www.youtube.com/watch?v=T69TOuqaqXI
Maybe, just maybe, the existing model for generating, distributing and monetizing content could benefit from a Ctrl-Alt-Delete reboot.
It's been two weeks since my last one of these, which is in part due to laziness, and in part due to my wanting to get a good list going on a contentious topic: Generation Y needs to take over the media.
I'm increasingly convinced that the 'old media' model is broken largely because the old folks just don't get it. Not to say that there aren't people in 30s-70s who don't get 'it,' just that there are too few, too few in a position of power, and too few who get 'it' enough.
These are my links for March 29th through April 13th:
"You Blew it"
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'Star Tribune' Withholds Select Print Content From Web: Talk about Baby Boomers not getting “it.” -
Print is still king: Only 3 percent of newspaper reading happens online: There's a lot of fuzzy math done here, and reliance on numbers that may or may not be accurate. (readership is 2+ per copy!?) (avg. person reads 24 pages/day in print!?) Maybe I'm too genY, but I just don't see how this is possible.
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CIRCLE - A nonpartisan research center studying youth civic engagement and civic education. College Students Talk Politics: It's a valid point: GenY might not really pay attention to news b/c they feel like it's not relevant to them. It's largely just talking heads yelling at each other. Argues against Infotainment and for the masses being smart.
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Streisand effect: “The Net interprets censorship as damage and routes around it”
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"NCAA: Greet the 21st century" : The Editor's Log : Blogs : News-Record.com : Greensboro, North Carolina: NCAA is trying to prohibit people from expressing opinions on Facebook!? They need to get over themselves. -
1. Solve journalism's data problem. 2. Kill the AP. 3. Invest in the next market. BuzzMachine: Jarvis calls for the disbanding of the AP. In light of how backwards they have been, I’m for it.
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NYTimes-turned-NPR Exec: "Not Very Bullish on People Paying for News Content" - mediabistro.com: WebNewser: CEO of NPR in the news for the second time this week with details on how Times Select was a failure despite making 10 million/year. -
The speech the NAA should hear BuzzMachine: I love a good rant, and Jarvis delivers. I think I’m still hoping he’s wrong – that newspapers still can be re-tooled to work online, but I fear he’s right.Print Media Gets a Lifeline -
Google's Love For Newspapers & How Little They Appreciate It: A good, old fashion, smack-down of the old fashion old media. “Robert, I’ve been creating original content on the internet for about 12 years longer than you’ve been editor of the WSJ. Shut up. Seriously, shut up. To say something like that simply indicates you really do not understand that all blogs are not echo chambers. I mean echo chamber? Sorry, that’s the mainstream media, too.” -
Google a 'Tapeworm:' WSJ Exec: Here’s more of the ‘old media’ mind-fuck.
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New York Times ' Policy on Facebook and Other Social Networking Sites: Seriously!? Who the fuck came up with this idiotic approach to social media? In my mind, it shows how the New York Times fundamentally doesn’t ‘get it.’ Summary: signup for an account, but don’t you dare actually use it.Saving Newspapers: The MusicalNewspapers Not Harnessing Readers' Social Power -- Seeking Alpha Key survey findings:
- 49% of respondents use general search engines (such as Google (GOOG) and Yahoo (YHOO)) once a week or more to find content, but only 20% use search tools built into a newspaper or magazine site.
- Only 24% share good content “finds” with friends or others via personal communications - such as e-mail and instant messaging (IM), and a much lower number (7%) say they usually or often share content via embedding into social network sites.
- Although many newspapers list their staffers who are on Twitter, few offer Twitter users the ability to tweet stories from their websites.
- When asked what they do when they find interesting content online, 52% of respondents say they usually read it immediately. Only 9% said they bookmark it to read later.
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Disasters: Times Nukes Itself On Google: Great example of how newspapers need to really understand the web, instead of just playing on it. -
Landmark moments in citizen journalism :: 10,000 Words :: multimedia, online journalism news and reviews: Good examples of how citizen journalists are effective.
Maybe They Get It, a Little?
- “Transparency is a mechanism for companies to get better and better. Otherwise, you have to think that marketing is really just a subtle form of deceit, designed to cover up the truth rather than to reveal what distinguishes one product from another in a world where there may be no single best, but a variety of consumer preferences and trade-offs between quality, however defined, and cost, size, performance and other parameters. In a perfect world, consumers will know what they are getting and want precisely that, given the possible choices.”-
Digital Marketing: Can Transparency Be a Business Model? - Advertising Age - Digital - The New York Times Puts Up Its Dukes | The New York Observer: Huh, the New York Times is being a bit more transparent. Is this just happening by default?
Anatomy of a 21st Century Media Executive - ClickZ: Vin has a great 4 part plan to change j education.
Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects! (comScore Voices): Proof: young people aren’t on twitter, all ages are.- Alan Murray of The Wall Street Journal on charging for content on Vimeo: Paraphrase: The trick isn’t to put your most popular content behind a paywall, but your most niche products.
Wikipedia for Spies: The CIA Discovers Web 2.0 - TIME: Just good/cool. There may have been a panic when the president said he wanted to read email, but at least the CIA has been using wikis to great effect.
They Already Ought to Be Thinking about…
Mobile Advertising Is (Finally) Moving - eMarketer: Looks like mobile advertising is going to take off in 2009. Hope newsorgs are ready to take advantage of that.Michael Kinsley - Life After Newspapers - washingtonpost.com: Hear hear! Let capitalism rule the industry.You've got to know what you stand for to survive in journalism online: Good argument: with journalists as experts, why do we need editors?Top 10 business mistakes that newspapers must avoid as they go online-only:- get customer feedback, a lot.
- produce for your niche, and just your niche
- current ad solutions suck. Experiment.
- remind adverts on a monthly basis how you're performing
- have an ad sales team that thinks and is web first; print doesn't translate
Just to Prove GenY Isn't perfect…
MediaShift . College Media Miss Opportunities Covering the Economic Crisis | PBS: Bryan makes a good case for college media to use the wealth of data about the economy and easy tools to make infographics.
Cool Links that I Couldn't Leave out
We're about to shoot a teaser trailer for our new feature film "Searching for Sonny."This video was shot with the Canon 5d Mark II (which we are going to shoot the teaser on this weekend.) Tyler Kitchens is the guy in the video. He has a big part in the film. We did not prep work or lighting for this test. We just went out shot with the camera. Nothing has been color corrected or adjusted.
Google uncloaks once-secret server | Business Tech - CNET News: For the first time we know what at Google Data center looks like: It’s in a shipping container, and has proprietary battery technology hooked up to each board.
