This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Great data, some of it based on surveys but most of it on just looking at the source material and categorizing it. The short version: social media talking heads make up ~40% of political media and there are ~25% more on the right.
This shows why climate change isn't seen as an existential threat: no one is hyping it. The Right has a better understanding of how to effectively use media in 2024.
Pew Research Center
