If Salesforce Bought Twitter

Twitter is a company with management that doesn’t understand what it has. They think they’re a media company that sells ads. They’re really a data company.

They should compete with Bloomberg, Google News, peer-reviewed science journals, CNN, and Pinterest.

Salesforce might want them (turns out they don't) to bolster their social credibility, which is a thing that Benioff (CEO) has been obsessed with this decade. They might get useful data around individual relationships, and help build a social graph to figure out valuable customers.

A Twitter acquisition can make sense if they do it right. Salesforce has proven (with Heroku) they can acquire non-core business and allow them to run independently enough while still giving Salesforce benefits.

It wouldn’t be my first pick, but it’s not as bad as Microsoft.

If Salesforce Bought Twitter

Joey Baker


I write code most days. Prevously: photojournalist, EMT. Somewhat obsessed with jouralism.