A Web Design Critique of Google News
I recently critiqued the redesign of Newsweek, and was pleased to see the positive response. I sorta promised that this would become a regular feature for me, so I'll try to hold to that.
I'm only looking at homepages. Critiquing a whole site is a lot of work. I'll do it someone wants to pay me though :]
After leading a webinar for CoPress on homepage design, I've done a lot of research into mainstream homepages – what works and what doesn't. For the second go at this, let's look at Google News.
Rev2oh | Classifieds: Use a Tiered Selling Strategy
RevenueTwoPointZero is a new group of very smart folks who are trying to rethink the business model behind journalism. After their conference last weekend, they've published a series of blog posts on their brainstorming sessions. I'll be responding to many (if not all of them) with the rev2oh slug.
A mockup from the rev2oh team.
The rev2oh team came up with a really solid plan for how newspaper platforms can redo their classifieds sales online. I was really please to see them include aggregating craigslist as one of the goals. After all, why should newsorgs try to create a new social network when a perfectly good one already exists?
The one concern I had when reading their plan was that the premium content is very much a micro-payment model. This does work, (see: ebay), but it's not very user friendly.
In part, this response is applying Jeff Jarvis’ question: “what would Google do?” Or, more appropriately, “What would Apple do?”
Apple is the master of simplifying their offerings. You can’t buy options for an iphone to get a brighter screen, bluetooth, extra data every month, and a fingerprint-proof backing. That many options is confusing. iPhone comes in two versions that differ in just one way: memory. A customer only has one decision to make, and that simplifies their experience.
And that, after all, is what this entire proposal hinges on: a better user experience.
