March 24 2009

rev2oh | Classifieds: Use a tiered selling strategy

RevenueTwoPointZero is a new group of very smart folks who are trying to rethink the business model behind journalism. After their conference last weekend, they’ve published a series of blog posts on their brainstorming sessions. I’ll be responding to many (if not all of them) with the rev2oh slug.The one concern I had when reading the rev2oh plan for classifieds was the approach to selling premium content, which seems to follow a micro-payment model. Rather than nickel and diming the customers to death, I’ve got a better solution.… Read the rest of the post… Continue reading →