Dear Bill Keller
Dear Bill Keller,
You’ve got to be kidding me.
I had hope. I’ve been to the new Times newsroom, I’ve seen your awesome web infographics, I’ve talked with your developers, I’ve watched videos of your futurism department. There are many, many, smart people working for you.
When I asked one of your employees, why he had given up a well-paying job to come work for you he told me “…when the Times calls, you answer.”
I was emboldened when I read your byline from Iran. You, a manager, reported from the heart of what continues to be the world’s biggest story.
You sir, are in control of one of the finest journalism producing institutions in the world. Yet, people like you are pissing it away.
I was heart broken when I heard that the New York Times, which I have a deep respect and love for signed it’s intent-to-file-chapter-11 forms.
Nonetheless, I have a deep appreciation for experimentation, and I hope that your endeavors will teach the rest of us a thing or two about how to make money on the web.
Then, I read a Q&A that you did in TIME magazine. Even though the copy had to fit on one page, and your answers are brief, I’ve never seen a journalist sound as much like a politician as you did in that article. (And I use the word 'politician' that in the out-of-touch, slimy, refusing-to-be-held-accountable sort of way.)
Apologize for your mistakes. Transparency is all it’s cracked up to be.
You admitted that journalists in this country had failed as the Fourth Estate. The flat-out bad reporting when ex-President Bush took this country to war against Iraq was in-excusable. The argument for war was based on lies. To this day, the media hasn’t made a resounding statement saying as much.
You didn’t apologize.
You blamed us, the people, for creating “conventional wisdom” for you to ‘float along’ with.
If you want us to trust you, we’ve got to have an honest relationship! Tell us when you get something wrong. We’ll be mad, but we’ll trust you more because you came clean.
The smell of ink doesn’t justify its cost.
You said that print still has “a lot of life left in it.” I’m not sure if that was the diplomatic answer but I think most of us would have been more impressed to hear that you were actively looking for ways to move your operation digital; that print was on its way out as the foundation of your business.
Make a commitment to doing journalism online because the myth that, “the best of online journalism is rooted in mainstream media,”
won’t last long. I’m not sure what you define as “mainstream,” but you ought to consider re-evaluating your premise. The MSM isn’t the only group of people capable of doing journalism. Read the rest of this post →
An Economist Approach to the Newspaper Industry
You should really hear my brother and me argue.
It sounds sounds a lot like we disagree on everything, but sit and listen to us, and you realize that we often have the same point of view, just different ways of expressing it.
My brother is the guy who got me inspired/angry enough to write You Can’t Make Abundancy Scarce. Phill Baker (who has no online profile to link to), who studies economics and engineering at UPenn and was assigned a massive project – to write a 80 page paper on an industry effected by technological change.
I’m pretty certain that his decision to write on the newspaper industry was in part to piss me off, but in reality, I’m glad he’s doing it. It’s interesting to see how an economist approaches the industry from a macro perspective.
He’s asked me to publish the paper when he’s done, mostly to see what the “industry insiders” think. I’ve agreed, so look for it in the coming weeks.
In the meantime, we're in the process of another email exchange, in which I play futurist and defend us blogging “ilk.”
What follows is excerpts from his email (small edits), interspaced with my responses. Any emphasis or links are my own.
Uh, yea, definitely, as to the last point you made. It's interesting b/c this is a 'classic' example of how success breeds failure under the pressure of technological change. There's some fascinating literature in that topic, but the poignant example is Kodak: they were so focused on being a film camera company, that they completely missed digital. They thought they were in the business of film (they were a pretty sophisticated chemical engineering company), whereas they should have seen themselves in the photography business.
Where we differ is the extent of the change. So the business model has lost its exclusivity and newspapers missed the boat. Now they're facing established competitors in their markets with serious competitive advantages and the benefits of network effects through first mover status (e.g. if the NYTimes had been craigslist, we wouldn't be hearing of the end of newspapers).
Newspapers are not going anywhere. Print will not disappear, there's simply too much demand. 15% profit margins (20% is a bit high, actually the industry average is about 17%), should disappear (they can be maintained at the cost of cutting everything in the paper, but that'd be stupid). Circulation will likely stabilize in the next few years as the cannibalization of the print edition by the internet edition faces diminishing returns.
What's fascinating is that their business model has been co-opted by search. I don't think, and the research backs me up here, that display advertising online will ever come close to replacing the lost advertising revenue that was enjoyed in print. The 'national' papers, or those that are big enough to scale and aren't trapped under burdens of debt due (some serendipity comes into play there), will likely find stability first as they can portray themselves as the replacements to the four TV networks. At the head of long tail, they'll be able to differentiate themselves from commodity news through designer websites, cool visualizations, (hopefully) good journalism and (hopefully) their brand names.
- Agreed. Ads will very likely not be able to fund the entirety of a newsorg in the future. I can say this with maybe… 90% certainty.
- Newspapers enjoyed a profit margin of 20% and higher.
- The issue here is largely mindset. Newspapers are used to thinking of themselves as …newspapers. As they realize that they are really just a specialized subset of the tech sector, they'll come to have a revenue model that is more inline with the industry. Which is to say, one that relies on multiple sources of revenue.
- We really agree on your last three points here. Newsorgs need a great UI, ability to inform using data, and to maintain a solid reputation.
LINKS | Google’s Church
Since I've decided to start giving my links rankings, starting next week, I will only be posting links with a 3 star or greater ranking.
Lots of links on journalism this week (not unusual). There's a very long article from The New Republic that's very long, but exceedingly good. Also, check out my post on newspapers as a platform – I promise it's shorter. :)
Photography
- 5 Common photo slideshow mistakes :: 10,000 Words :: multimedia, online journalism news and reviews: 5 things to avoid when making an audio slideshow. Rather insightful.
J-School
- Skills training is not enough for the digital journalist: A list of things that journos aren’t doing right in terms on thinking/training. It a topic that’s been overwritten on, but it’s very well thought out.
brightkite.com: Skills all J-Students need to know. A pic of a whiteboard from what I can only presume was a brainstorming session at News Innovation PDX- Journalism degree applications up 24%: Apparently, the number of jDegrees are up by 24% in the UK. Makes me wonder how US numbers compare. I suspect that most would guess that US numbers are down, but that never sounded right to me.
Journalism Business Models
A suggestion for The New York Times: Monetize your superior platform by sharing it with smaller news outlets:Interview at Times Open with Michael Veytsel, founder of a semantic-web startup he’s tentatively calling Factbox.Cast: Nieman Journalism Lab- 25 ideas: Creating An Open-Source Business Model For Newspapers: A really solid list for creating a successful online newsorg that is user-friendly and “open source”
- Op-Ed Columnist - Start Up the Risk-Takers - NYTimes.com: Don’t bail out the failed businesses, use the money to start new ones.
- Printed Matters Paywall madness: Dec. 2008 - Feb. 2009 A roundup of the paywall argument from the last few months.
- Local Media in a Postmodern World, Part XCI, Advertising Loses Its Balance: A good look at the problems facing Mass marketing with the rise of the Internet. Basically: the web allows adverts to cut the middle man out of the picture, taking a lot of the wind out of Madison…
“The online display advertising paradigm was pulled directly from the print industry, the group that originally designed the Web for media. Assumptions were made that
simply don’t apply, because the Web is not a one-to-many, mass marketing medium. It’s a place where horizontal connectivity replaces the vertical, top-down model of communications. We weren’t aware of this in the early days of the Web (or at least the media and advertising businesses weren’t aware), so display advertising seemed a logical choice.”
- Local Media in a Postmodern World, Part XCI, Advertising Loses Its Balance
- The follow is a list of quotes from a very long, very in depth article in The New Republic on the state of the newspaper industry.
“The other standard means of supporting the production of public goods is through private non-profit organization. In fact, non-profit support of journalism has recently been increasing. But much of the discussion about non-profit journalism has failed to recognize that it can mean at least three different things. The first, though not necessarily the most relevant, is the conversion of newspapers from commercial to non-profit status as a way of preserving their public-service role.
…a second approach is philanthropic support of specific kinds of journalism, available through multiple outlets, whether they are commercial or non-profit. The best-known example of this solution is ProPublica.
…a third use of non-profits—and it is for underwriting new models of journalism in the online environment. A good example of this approach is the Center for Independent Media.”
- Goodbye to the Age of Newspapers (Hello to a New Era of Corruption)
“When a society requires public goods, the solution is often to use government to subsidize them or to produce them directly. But if we want a press that is independent of political control, we cannot have government sponsoring or bailing out specific papers.”
- Goodbye to the Age of Newspapers (Hello to a New Era of Corruption)
“News distributed to the public is a public good in two respects. First, from a political standpoint, news contributes to a well-functioning society inasmuch as it enables the public to hold government and other institutions accountable for their performance. Second, news is a public good in the sense economists use that concept.”
- Goodbye to the Age of Newspapers (Hello to a New Era of Corruption)
- Wasting Ink, Beating a Dead Horse - ClickZ: “If the newspaper industry wants to survive, it must begin mass-customizing its products on- and offline, rather than trying to find ways to get people to pay for the obsolete generic package. The…
- Why the debate about financing journalism misses the point. - By Jacob Weisberg - Slate Magazine: A call for for newspapers to embark on Bill Gates’ “creative capitalism” — a business that acts in the public good. In the case of newspapers this would likely involve an hybrid of endowments and…
- Content Bridges: Paid Newsday Site? What's 4 1/2 Minutes Worth to You? Newsday is now charging for content. Is that such a good idea considering the fact that they have the lowest level of engagement of the top 30 newspaper sites?
Journalism
- JPROF: A superior user experience: A great quote out of the recent manifesto written by Google’s Jonathan Rosenberg on the future of GOOG. The quote suggests that readers need a better UX out of newspaper websites.
How college media uses Twitter - Innovation in College Media: CICM has a good study on how college media is using Twitter. Conclusion: either you use it wrong, or (a select few) use it very well.- Journalism is the business of building communities - so newsrooms must hire from within those communities: A call to use local resources for local reporting. Makes sense, you have to use people who know your niche market.
- Newspapers Will Never Get IT Right David Strom's Web Informant: Here’s the meet of the post:
Examine any aspect of any newspaper’s online edition and you will find it botched. Fixed table widths that assume everyone has a 26-inch monitor set to 1024 x 768… - “Throughout the 20th century, newspaper-reader surveys showed the average reader read only four to six stories per edition, no matter how many stories were in the paper. That hasn’t changed, and it’s worse with newspaper sites. Data from Nielsen Online and comScore Media Metrix show the average newspaper-site user visits only two to eight times per month, reads less than 25 stories all month long, and spends less time on site all month than the average print-edition reader spends on a single edition. The Web isn’t the newspaper industry’s savior.”
- Wasting Ink, Beating a Dead Horse - ClickZ - “The 400-year-old era of traditional newspapers is over. They are obsolete.”- Wasting Ink, Beating a Dead Horse - ClickZ
Offbeat

Common, you know you wanna click on that picture to see where it leads.
- Facebook et al risk 'infantilising' the human mind | Media | guardian.co.uk: A British psychologist testified before the House of Lords that short form communication (like twitter) leads to ADD.
- Safari 4 Hidden Preferences - Random Genius: Restore the new Safari UI back to the old one.
- Microsoft has to hit up laid-off workers for money - BusinessWeek: Well, that’s just embarrassing :)
- ““Marijuana already plays a huge role in the California economy,” said Stephen Gutwillig, the group’s California state director. “It’s a revenue opportunity we literally can’t afford to ignore any longer.””- Bill would legalize, tax marijuana - Sacramento News - Local and Breaking Sacramento News | Sacramento Bee
