Newspapers Oughta Sell Their New Expertise
Inspired by a small point made by Jeff Jarvis, I left a comment on his blog saying that I thought he had struck gold — a way to supplement ad revenue at local newspapers.
To adapt to the Internet, newspapers have been forced to evolve, some have become experts in ‘new media.’ A term that I hate because, really what is ‘new media?’ When does it stop becoming new, and what will we call the media that comes after it? Is everything just eternally ‘new media?’
The current definition means that a ‘new media’ expert is up-to-speed on blogging, linking, short form video, Facebook, Twitter, other social networks, etc… All of this expertise is a real commodity that many businesses would love to tap into.
