BATTLE | What We Need, Is Infastructure
I’ve challenged myself to battle the management at my school’s newspaper The Daily Orange with a new ‘new media’ topic every week. BATTLE look at the struggle of a college paper trying to evolve to succeed on the Internet.
Eight reasons why College Publisher is a problem
- I'm worried that other universities that produce a product inferior to our own, are so far ahead of us in the online space. This is ass backwards, and cannot be allowed to continue if we expect to keep bragging about the great tradition of the DO. It very well might become the 'once great tradition'
- College Publisher has ceased development of their next generation of software – CP5. No future growth does not bode well for their continued success. I'd be wary of thinking of College Publisher as a platform that will always be there.
- Online is both the future and the present reality. Every newsorg needs to exist online in a meaningful way. Many don't get it right, but we blatantly get it wrong.
Newspapers Oughta Sell Their New Expertise
Inspired by a small point made by Jeff Jarvis, I left a comment on his blog saying that I thought he had struck gold — a way to supplement ad revenue at local newspapers.
To adapt to the Internet, newspapers have been forced to evolve, some have become experts in ‘new media.’ A term that I hate because, really what is ‘new media?’ When does it stop becoming new, and what will we call the media that comes after it? Is everything just eternally ‘new media?’
The current definition means that a ‘new media’ expert is up-to-speed on blogging, linking, short form video, Facebook, Twitter, other social networks, etc… All of this expertise is a real commodity that many businesses would love to tap into.
