Alternatives to Destroying Net Neutrality
ISPs want to kill Net Neutrality because they have to “recover costs” of building their networks. Here are five better ways for them to make money.
Continue readingNewsorgs Should Offer Freemium Live Interviews
Newspapers are really good at interviewing, and they have the brand recognition to get big names. But, it seems that they’ve missed the opportunity to make money off of this skill. Continue reading
Paid Content = Paid Wifi
Apologies for opening up the paid content can of crap again, but with the news the News Corp is planning to start charging for content in the next year, I got to thinking of the problem afresh.
The problem comes down to this: will users pay for content that they can just wait for and get for free? Continue reading
The problem comes down to this: will users pay for content that they can just wait for and get for free? Continue reading
You can’t make abundancy scarce
I’m sick and tired of the mind-fuck that the ‘old media’ types try to pull on us. Charging for content, just because you decide it’s valuable is asinine. We’ve got a choice: charge for a great user experience, or charge for fantastic content.
Continue readingrev2oh | Classifieds: Use a tiered selling strategy
RevenueTwoPointZero is a new group of very smart folks who are trying to rethink the business model behind journalism. After their conference last weekend, they’ve published a series of blog posts on their brainstorming sessions. I’ll be responding to many (if not all of them) with the rev2oh slug.The one concern I had when reading the rev2oh plan for classifieds was the approach to selling premium content, which seems to follow a micro-payment model. Rather than nickel and diming the customers to death, I’ve got a better solution.… Read the rest of the post… Continue reading