Newspapers Should Repurpose Craigslist to Save Their Classifieds
Craigslist has totally changed the way customers approach classifieds. We now expect to get free ads with an unlimited runtime. They must be searchable, and easily browsable. Print newspapers can’t hold an candle to the easy of use, or the price.
RevenueTwoPointZero, a new consortium (@rev2oh) that aims to invent new business models for the news industry has stated that one of their goals is to "build a better Craigslist." I suggest that this is an exercise in futility.
Craigslist is an established social network. Trying to take them on is a bit like saying you want to build a better facebook. The idea that you can build a website, no matter how much better that doesn't use the old social paradigm is ludicrous. No one is going to use both sites, and no one is going to move to a new site that doesn't have all their friends on it. Same applies to a new craigslist.
But, in looking at newspapers as a platform, a portal to their community, there becomes an obvious way to utilize Craigslist to the mutual benefit of the customer, newsorg, and Craigslist. Read the rest of this post →
