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><channel><title>byJoeyBaker &#187; Battle</title> <atom:link href="http://byjoeybaker.com/category/media_industry/battle/feed/" rel="self" type="application/rss+xml" /><link>http://byjoeybaker.com</link> <description>The &#039;new media&#039; evolution according to a millennial photographer.</description> <lastBuildDate>Thu, 09 Feb 2012 02:16:55 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Dear Bill Keller</title><link>http://byjoeybaker.com/2009/07/11/dear-bill-keller/</link> <comments>http://byjoeybaker.com/2009/07/11/dear-bill-keller/#comments</comments> <pubDate>Sat, 11 Jul 2009 23:53:54 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[Journalism]]></category> <category><![CDATA[Media Industry]]></category> <category><![CDATA[business]]></category> <category><![CDATA[Community]]></category> <category><![CDATA[Experimentation]]></category> <category><![CDATA[Fourth Estate]]></category> <category><![CDATA[Freedom of the Press]]></category> <category><![CDATA[Infographics]]></category> <category><![CDATA[Iraq]]></category> <category><![CDATA[Journalist]]></category> <category><![CDATA[Media]]></category> <category><![CDATA[New Media]]></category> <category><![CDATA[New York Times]]></category> <category><![CDATA[problem]]></category> <category><![CDATA[social media]]></category> <category><![CDATA[Transparency]]></category> <category><![CDATA[US]]></category><guid isPermaLink="false">http://byjoeybaker.com/?p=1277</guid> <description><![CDATA[<p>Bill Keller, <a href="http://topics.nytimes.com/top/reference/timestopics/people/k/bill_keller/index.html?inline=nyt-per">Executive Editor of the New York Times</a>, gave an <a href="http://www.time.com/time/magazine/article/0,9171,1909597,00.html">interview to TIME magazine</a> that showed a total lack of transparency, a fear that journalism itself was under attack, and a disturbing amount of the 'old media' mindset. This is a look at what he got wrong, and how to fix it.</p> ]]></description> <content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1472" title="Keller, Bill" src="http://byjoeybaker.com/wp-content/uploads/2009/07/bill-keller-nyt.jpg" alt="" width="184" height="199" />Dear Bill Keller, <strong>You’ve got to be kidding me.</strong> I had hope. I’ve been to the new <a id="aptureLink_xYXuOluDCM" href="http://static.flickr.com/1366/804113836_9afd5d0c35.jpg" rel="shadowbox[sbpost-1277];player=img;">Times newsroom</a>, I’ve seen your <a id="aptureLink_8pglHfXOhK" href="http://www.nytimes.com/interactive/2009/04/27/us/20090427-flu-update-graphic.html">awesome web infographics</a>, I’ve talked with your developers, I’ve watched <a id="aptureLink_Cmz9d6WRJk" href="http://www.vimeo.com/4553749">videos of your futurism department</a>. There are many, many, smart people working for you.  When I asked one of your employees, why he had given up a well-paying job to come work for you he told me “…when the Times calls, you answer.”  I was emboldened when I read <a href="http://www.nytimes.com/2009/06/14/world/middleeast/14memo.html?_r=1">your byline from Iran</a>. You, a manager, reported from the heart of what continues to be the world’s biggest story. <strong>You sir, are in control of one of the finest journalism producing institutions in the world</strong>. Yet, people like you are pissing it away.  I was heart broken when I heard that the New York Times, which I have a deep respect and love for signed it’s <a href="http://mashable.com/2009/07/09/new-york-times-online-subscription/">intent-to-file-chapter-11 forms</a>.  Nonetheless, I have a deep appreciation for <a href="http://www.niemanlab.org/2009/07/dear-new-york-times-please-charge-me-more-than-5-for-your-web-site/">experimentation</a>, and I hope that your endeavors will teach the rest of us a thing or two about how to make money on the web.  Then, I read a <a href="http://www.time.com/time/magazine/article/0,9171,1909597,00.html">Q&amp;A that you did in TIME magazine</a>. Even though the copy had to fit on one page, and your answers are brief, <strong>I’ve never seen a journalist sound as much like a politician as you did in that article. </strong>(And I use the word &#8216;politician&#8217; that in the out-of-touch, slimy, refusing-to-be-held-accountable sort of way.)</p><h3>Apologize for your mistakes. Transparency is all it’s cracked up to be.</h3><p>You admitted that journalists in this country had failed as the Fourth Estate. The flat-out bad reporting when ex-President Bush took this country to war against Iraq was in-excusable. The argument for war was based on lies. To this day, the media hasn’t made a resounding statement saying as much.  You didn’t apologize. <strong>You blamed us, the people, for creating “conventional wisdom” for you to ‘float along’ with.</strong> If you want us to trust you, we’ve got to have an honest relationship! Tell us when you get something wrong. We’ll be mad, but we’ll trust you more because you came clean.</p><h3>The smell of ink doesn’t justify its cost.</h3><p><a id="aptureLink_HrOmJWOBrz" href="http://www.wnd.com/?pageId=101220"><img class="alignleft" src="http://www.wnd.com/images/misc/zog2one.jpg" alt="" width="200" /></a>You said that print still has “a lot of life left in it.” I’m not sure if that was the diplomatic answer but I think most of us would have been more impressed to hear that you were actively looking for ways to <a id="aptureLink_ls2rLgipkK" href="http://www.vimeo.com/4553855">move your operation digital</a>; that print was on its way out as the foundation of your business. <strong>Make a commitment to doing journalism online because the myth that, “the best of online journalism is rooted in mainstream media,” </strong><a href="http://www.wnd.com/?pageId=101220"><strong>won’t last long</strong></a><strong>.</strong> I’m not sure what you define as “mainstream,” but you ought to consider re-evaluating your premise. The MSM isn’t the only group of people <a href="http://politico.com">capable</a> <a href="http://globalpost.com">of</a> <a href="http://www.fivethirtyeight.com/">doing</a> <a href="http://newstrust.net/sources/">journalism</a>.<span id="more-1277"></span></p><h3>You’re not the last bastion of resistance. Stop resisting.</h3><div style="margin-left: 20%;"><object style="display: block;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="360" height="301" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="salign" value="r" /><param name="wmode" value="window" /><param name="flashvars" value="autoPlay=false" /><param name="src" value="http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:230076" /><param name="align" value="right" /><param name="bgcolor" value="#000000" /><embed style="display: block;" type="application/x-shockwave-flash" width="360" height="301" src="http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:230076" bgcolor="#000000" align="right" flashvars="autoPlay=false" wmode="window" salign="r"></embed></object></div><p><em>The Daily Show</em> segment ‘<a href="http://www.thedailyshow.com/watch/wed-june-10-2009/end-times">End Times</a>’ that made you look “faintly ridiculous” according to your wife should be the last time you try to look like an arrogant douche, not the last time you try to be a good sport! <strong>Let me give you a clue: depicting The New York Times as, “the last ship afloat, we [at the <a class="zem_slink" title="NYSE: NYT" href="http://finance.yahoo.com/q?s=NYT">NYT</a>] have all these lifeboats floating around underneath us and people dying to clamber aboard,” does not make it sound like you ‘get it.’ It sounds like you believe your own hype.</strong> <a href="http://everyblock.com">There</a> <a href="http://spot.us">are</a> <a href="http://www.talkingpointsmemo.com/">plenty</a> <a href="http://politico.com">of</a> <a href="http://www.beet.tv/2009/06/politicocom-to-be-profitable-this-year-john-harris.html">other</a> <a href="http://www.niemanlab.org/2009/07/with-ad-revenue-up-35-gawker-media-returns-to-pageview-bonuses-and-plans-checkbook-journalism/">companies</a> <a href="http://mediastorm.com">out</a> <a href="http://minnpost.com">there</a> <a href="http://www.youtube.com/watch?v=LSITy_taD3E" rel="shadowbox[sbpost-1277];player=swf;width=640;height=385;">doing</a> <a href="http://iran.twazzup.com">journalism</a>. And frankly, some of us are pretty sure that <a href="http://news.cnet.com/8301-10787_3-10146741-60.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-5">your ship has been left behind</a>. <strong>“The people who are eager to dance on the grave of the times and other major news organizations” aren’t eager, just willing.</strong> We wouldn’t “feel a profound sense of loss if suddenly there were no organizations that were sending reports to afghanistan or policing Wall Street or Washington,” because we’ll still have that. <strong>Journalism isn’t being threatened Mr. Keller. Just your business.</strong></p><h3>I do have a bureau in Iraq. You would too, if you were actually <a href="http://mashable.com/2009/07/09/social-media-editor/?dsq=12383230%2523comment-12383230%23comment-12383230%2523comment-12383230"><span style="color: #000000;"><span style="text-decoration: none;">listening</span></span></a>.</h3><p>I&#8217;m totally lost on your obsession with foreign bureaus. <a href="http://www.nytimes.com/2009/06/14/world/middleeast/14memo.html?_r=1&amp;hp">Your report</a> from the ground in Tehran, during the recent Iran elections was little more than a summary of events. There was nothing in that piece I couldn’t get <a href="http://iran.twazzup.com">elsewhere</a>. <strong>Again: <a href="http://globalvoicesonline.org/2009/06/15/iran-protests-and-repression/">there</a> <a href="http://www.juancole.com/2009/06/stealing-iranian-election.html">was</a> <a href="http://www.linktv.org/video/4000/">nothing</a> <a href="http://www.truthout.org/061909R?n">in</a> <a href="http://www.editorsweblog.org/analysis/2009/06/iran_when_journalists_cant_be_heard_how.php">that</a> <a href="http://www.linktv.org/video/3995/saudi-arabia-a-player-in-middle-east-elections">piece</a> <a href="http://washingtonindependent.com/47672/obamas-sideline-strategy-may-signal-shift-in-us-democracy-policy">I</a> <a href="http://www.cfr.org/publication/19667/parsing_irans_momentous_internal_drama.html">couldn’t</a> <a href="http://www.globalpost.com/dispatch/worldview/090619/mass-protests-methods">get</a> <a href="http://www.fivethirtyeight.com/2009/06/another-iranian-oddity.html">elsewhere</a></strong><strong>.</strong> Please don’t insult my intelligence by saying that bureaus are necessary for reporting. The number of stories about Iraq as <a href="http://blog.blprnt.com/blog/blprnt/new-york-times-visualizations">dropped off</a> drastically in your paper. Having people on the ground there isn’t helping. <strong>If you’d drop your idiotic </strong><a href="http://www.poynter.org/content/content_view.asp?id=157136"><strong>social media policy</strong></a><strong>, you might be able to present new information, instead of simplistic anecdotes that I can just as easily <a href="http://twitter.com/omidhabibinia/statuses/2592543004">find on twitter</a></strong><strong>.</strong> Please don’t fail your job as a our watchdog again because you lacked a bureau. You may “think there is a little bit of a sense of war fatigue… while the country is going through a bit of a transition.” <strong>But, I think that sounds like you’re worried about selling papers.</strong> Trust me, every family with a solider over there grasps for any information they can get. You can’t stop being a public trust because its inconvenient for your private shareholders.</p><h3>So… what’s the difference?</h3><blockquote>The Times had no problem leaking state secrets, claiming the truth required that they be published. Yet it had no qualms lying about the kidnapping of one of its reporters to protect his safety. What is the difference?<p style="text-align: right;">—<a href="http://www.time.com/time/magazine/article/0,9171,1909597,00.html">Bob Dame, time.com</a></p></blockquote><p>Yes, that’s an inflammatory question. But, I’d still like an answer. What <em>is</em> the difference? <a href="http://www.niemanlab.org/2009/07/was-the-nyt-wrong-to-conceal-david-rohdes-kidnapping-yes/">Not all of us</a> are convinced that withholding information from the public is the <a href="http://twitter.com/joeybaker/status/2383054641">journalistic thing to do</a>. <strong>Please don’t skirt the question by saying that you save lives.</strong></p><h3>ALL Iranian journalists are being oppressed.</h3><p>Yes, Iran’s policy toward journalists is “self-destructive.” Glad we agree. <strong>But, if you recall, Iran of all places, is a perfect example of Iran oppressing <em>all</em> journalists.</strong> <strong><span style="font-weight: normal;"><object id="apture_embedPlayer1" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="340" height="285" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#ffffff" /><param name="quality" value="high" /><param name="allowScriptAccess" value="never" /><param name="flashvars" value="start=39" /><param name="src" value="http://www.youtube.com/v/5vU9KEZzt1A&amp;rel=0&amp;showinfo=0&amp;iv_load_policy=3" /><param name="name" value="apture_embedPlayer1" /><embed id="apture_embedPlayer1" type="application/x-shockwave-flash" width="340" height="285" src="http://www.youtube.com/v/5vU9KEZzt1A&amp;rel=0&amp;showinfo=0&amp;iv_load_policy=3" name="apture_embedPlayer1" flashvars="start=39" allowscriptaccess="never" quality="high" bgcolor="#ffffff"></embed></object></span></strong> We’ve proven that the random <a id="aptureLink_HAgcxLv03G" href="http://www.youtube.com/watch?v=5vU9KEZzt1A" rel="shadowbox[sbpost-1277];player=swf;width=640;height=385;">guy on the street</a> with a cellphone camera can show live video to the world. That’s faster reporting than the New York Times has ever delivered. Let’s not just worry about Iran oppressing journalists. Let’s praise the Iranian people for picking up the slack.</p><h3>Okay, so do we have a free press?</h3><p>“Do you think there should always be freedom of the press?” is a bit of a weak question. But, telling us that libel laws mean we don’t have “absolute freedom of the press,” misses the point.  Again, Mr. Keller, you’ve not answered the question.  Yes, absolutes are impossible. Yes, the press is regulated, but jeebus man! <strong>How about a resounding, “YES! Journalism will always be here!”</strong> Is your faith that shaken?</p><h3>Mr. Keller, answer the question please.</h3><p>“One of the most important disciplines in journalism is to challenge your working premises,” is not an answer to: “Do reporters avoid writing un-flattering things about sources?”  It’s a cop-out. It’s avoiding the question. It’s horribly non-transparent. The sheer number of times you quote from a “<a href="http://www.google.com/search?hl=en&amp;rls=en-us&amp;q=according+to+high+ranking+administration+official+site%253Anytimes.com&amp;aq=f&amp;oq=&amp;aqi=">high-ranking administration official</a>,” in your paper is ludicrous. <strong>The answer you were looking for was a simple, “yes.”</strong> The correct answer ought to include phrases like “we’re a part of the community we report on,” and “people know they’re always on the record when they talk to us,” and “yes, it does happen, but only for really good reason.”</p><h3>Sir, you’re right, objectivity is impossible. So stop trying!</h3><p>It’s amazing the pains you go through to remove yourself from <a href="http://www.nytimes.com/2009/06/17/world/middleeast/17notebook.html">your own articles</a>. Stop that. <strong>I have no problem with knowing that you were, ya’ know, actually there. I forgive you. Really.</strong> Stop worrying about <em>The Gray Lady</em> having a liberal tint. As you rightly imply, most of the folks calling you liberal likely think creationism is science. The rest of us are perfectly willing to accept you for doing a the best job you can. Be honest, and we’re willing to accept that you&#8217;re just as human as the rest of us.</p><h3>Society’s relationship with journalism has changed.</h3><blockquote>“Quality journalism not the quite the same as info, it is in greater demand than it’s ever been and it’s in shorter supply than it’s ever been.”<p style="text-align: right;">—<a href="http://www.time.com/time/magazine/article/0,9171,1909597,00.html">Bill Keller, time.com</a></p></blockquote><p>I’m sorry, what!?  Yes, information is in greater demand than ever before, and yes, journalism isn’t the same as pure information, but <strong>to argue that supply of either has gone down shows a level of ignorance I didn’t think possible for a man in your position.</strong> We have more of both than ever before. Don’t go insinuating that your poor newspaper is society’s last hope for useful information. That’s at best disingenuous, and at worst, wrong.</p><h3>Mr. Keller, I’m calling you to account.</h3><p>I tired of seeing an <a href="http://blogs.harvardbusiness.org/haque/2009/07/today_in_capitalism_20_1.html">older generation</a> of managers ruin this business for the rest of us. I’m not waiting to dance of the grave of the New York Times. I hope that the institution continues to exist for a long time to come.  For that to happen, you’ve got to re-learn your entire industry. This is not the industry that you grew up with. We’re experiencing the greatest change to information distribution since the invention of the printing press 500 years ago.  Your 40 years of experience are nearly irrelevant in this new business. Take the time to re-learn and re-think everything you thought you knew. ‘New media’ is a bit <a href="http://byjoeybaker.com/2009/04/02/you-can%E2%80%99t-make-abundancy-scarce/">counter-intuitive</a>. Take the time to think about the new <a href="http://www.buzzmachine.com/2008/11/24/a-scenario-for-news/">rules of the road</a>. And, perhaps consider a hiatus from giving interviews until you can be a good sport again.  Your heartfelt supporter,  —Joey Baker</p><h6>I hit the publish button on this post knowing two things: 1) Interviews are damn hard. It’s near impossible for a journalist, who is used to asking the questions, give the right answers all the time. 2)I will never be asked to work for the New York Times.</h6><h6>Update: I&#8217;ve tweaked this post for typos and added a few links to provide more examples.</h6><h6>Update: Apparently, calling the NYT social media policy, &#8220;idiotic&#8221; might have been premature. <a href="http://twitter.com/harrisj/status/2615985628">According to Jacob Harris</a>, the social media policy that <a href="http://www.poynter.org/content/content_view.asp?id=157136">Poynter reported</a> is wrong. I&#8217;ve asked if the correct policy is public facing, and haven&#8217;t yet received a reply.</h6><div class="quotedtweet" id="tw2615985628" style="background-color:#eef;padding:5px;margin-bottom:5px"><div class="tw_user-info" style="padding:10px 10px 5px 0;float:left;text-align:center;width:100px;"><div class="tw_thumb"> <a href="http://twitter.com/harrisj" title="Jacob Harris" class="quoting_pic" rel="external"><img src="http://img.tweetimag.es/i/harrisj_n" alt="harrisj" /></a></div><div class="tw_screen-name"> <em><a href="http://twitter.com/harrisj" title="Twitter page : Jacob Harris" rel="external">harrisj</a></em></div><div class="tw_full-name"> <strong>(Jacob Harris)</strong></div></div><div class="tw_content" style="float: left; width: 500px; font: 20pt Georgia, Verdana, sans-serif; font-style: normal;"><div class="tw_entry-content"> <a href="http://www.twitter.com/joeybaker" rel="external">@joeybaker</a> One thing I will correct. The social media policy is not idiotic; you and Poynter are wrong on what the internal policy is.</div></div><div style="clear: both; text-align: left;font-style:italic;margin-left:110px"><p class="tw_meta tw_entry-meta" style="margin: 0;padding-top:5px"> <small> <span>On <a href="http://twitter.com/harrisj/status/2615985628" rel="external">13-7-2009 16:01:48</a></span> <span>from <a href="http://www.atebits.com/" rel="nofollow">Tweetie</a></span> <span> in reply to <a href="http://twitter.com/joeybaker/status/2615726860" rel="external">Joey Baker</a></span> </small></p></div></div> <strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2008/07/09/they-do-care-right/" rel="bookmark" title="July 9, 2008">They Do Care, Right?</a></li><li><a href="http://byjoeybaker.com/2009/02/15/micropayments-lead-to-piracy/" rel="bookmark" title="February 15, 2009">Micropayments Lead to Piracy</a></li><li><a href="http://byjoeybaker.com/2008/08/24/some-photogs-can-write/" rel="bookmark" title="August 24, 2008">Some Photogs Can Write</a></li><li><a href="http://byjoeybaker.com/2008/05/25/whiskey-tango-foxtrot-did-happen-to-that-war/" rel="bookmark" title="May 25, 2008">Whiskey Tango Foxtrot Did Happen to That War?</a></li><li><a href="http://byjoeybaker.com/2009/02/16/how-newhouse-can-become-relevant-again/" rel="bookmark" title="February 16, 2009">How Newhouse Can Become Relevant Again</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/07/11/dear-bill-keller/feed/</wfw:commentRss> <slash:comments>13</slash:comments> </item> <item><title>Newsorgs Should Offer Freemium Live Interviews</title><link>http://byjoeybaker.com/2009/05/21/newsorgs-should-offer-freemium-live-interviews/</link> <comments>http://byjoeybaker.com/2009/05/21/newsorgs-should-offer-freemium-live-interviews/#comments</comments> <pubDate>Thu, 21 May 2009 18:43:32 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[Media Industry]]></category> <category><![CDATA[Business Model]]></category> <category><![CDATA[Freemium]]></category> <category><![CDATA[Livestream]]></category> <category><![CDATA[New Media]]></category> <category><![CDATA[newspapers]]></category> <category><![CDATA[Podcast]]></category><guid isPermaLink="false">http://byjoeybaker.com/?p=1197</guid> <description><![CDATA[Newspapers are really good at interviewing, and they have the brand recognition to get big names. But, it seems that they've missed the opportunity to make money off of this skill.]]></description> <content:encoded><![CDATA[Through <a href="http://steveouting.com/2009/05/20/why-google-soars-and-newspapers-sink/">Steve Outing’s blog</a> I discovered a video interview of <a class="zem_slink" title="Eric E. Schmidt" rel="homepage" href="http://www.google.com/corporate/execs.html#eric">Eric Schmidt</a>, CEO of <a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a>. The  interview is a short seven and half minutes long, but is insanely interesting. So interesting in fact, that I’d be willing to pay to see the full, unedited interview. Especially if paying meant I could have watched it live and asked questions during the interview.<h4>Google CEO Eric Schmidt</h4> <object width="454" height="305" data="http://www.washingtonpost.com/wp-srv/mmedia/player/wpniplayer_viral.swf?thisObj=fo747073&amp;vid=051909-10v_title" type="application/x-shockwave-flash"><param name="name" value="fo747073" /><param name="bgcolor" value="#FFFFFF" /><param name="flashvars" value="allowFullScreen=true&amp;initVideoId=&amp;servicesURL=http://www.brightcove.com&amp;viewerSecureGatewayURL=https://www.brightcove.com&amp;cdnURL=http://admin.brightcove.com&amp;autoStart=false" /><param name="src" value="http://www.washingtonpost.com/wp-srv/mmedia/player/wpniplayer_viral.swf?thisObj=fo747073&amp;vid=051909-10v_title" /><param name="allowfullscreen" value="false" /></object>Which lead me to the following idea – newspapers are very good at interviewing people. Further, their brand recognition can get them access to folks that the typical blogger doesn’t have access to.
Interviews of industry leaders talking about things they don’t typically present in public is certainly premium content that people would be willing to pay for – especially if they can write it off as a business expense.What a great application of <a id="aptureLink_oOjHjLbfcm" href="http://en.wikipedia.org/wiki/Freemium">freemium</a> to newspaper online content. Offer a shorter video like the one above for free, and then charge a monthly rate if people want live access.Of course, there’s a major problem. People are already doing this and providing the content for free. <a href="http://thisweekinstartups.com/">This Week in Startups</a> (TWiST), started just a few weeks ago by <a class="zem_slink" title="Jason Calacanis" rel="homepage" href="http://www.calacanis.com/">Jason Calacanis</a>, the founder of <a id="aptureLink_e7v1JLwt90" href="http://en.wikipedia.org/wiki/Mahalo.com">Mahalo.com</a> . The show concept is very cool: he uses <a id="aptureLink_w2g5C9FkYs" href="http://www.crunchbase.com/company/ustream">ustream</a> to livestream an hour long interview with founders and CEOs of interesting startups. He uses a <a class="zem_slink" title="Twitter" rel="homepage" href="http://twitter.com">Twitter</a> hashtag as a backchannel to the whole show, allowing people to converse and ask questions. Best of all, this is free.If Calacanis, who is undoubtedly a busy man, can do this, for free. There must be countless other examples of the same. Just check the <a id="aptureLink_K4ZRxBjggg" href="http://www.apple.com/itunes/store/podcasts.html">iTunes Podcast</a> directory for more.Mark another lost opportunity for newspapers.<h4>TWiST Episode 1</h4> <object width="480" height="300" data="http://blip.tv/play/g7RB_s4Glqo2" type="application/x-shockwave-flash"><param name="src" value="http://blip.tv/play/g7RB_s4Glqo2" /><param name="allowfullscreen" value="true" /></object><div class="zemanta-pixie"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=ad281ff4-aba6-4f54-8cdb-bfadaaad1bfe" alt="" /><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div><strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2009/05/07/paid-content-paid-wifi/" rel="bookmark" title="May 7, 2009">Paid Content = Paid Wifi</a></li><li><a href="http://byjoeybaker.com/2009/01/09/links-for-january-8th-through-january-9th/" rel="bookmark" title="January 9, 2009">Links for January 8th Through January 9th</a></li><li><a href="http://byjoeybaker.com/2009/02/21/links-micropayments-dont-work-but-everyone-has-a-better-idea/" rel="bookmark" title="February 21, 2009">LINKS | Micropayments Don&#8217;t Work, but Everyone Has a Better Idea</a></li><li><a href="http://byjoeybaker.com/2009/01/19/links-for-january-16th-through-january-18th/" rel="bookmark" title="January 19, 2009">Links for January 16th Through January 19th</a></li><li><a href="http://byjoeybaker.com/2009/02/09/the-internet-broke-the-economy/" rel="bookmark" title="February 9, 2009">The Internet Broke the Economy</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/05/21/newsorgs-should-offer-freemium-live-interviews/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A Web Design Critique of the Newsweek Redesign</title><link>http://byjoeybaker.com/2009/05/18/a-web-design-critique-of-the-newsweek-redesign/</link> <comments>http://byjoeybaker.com/2009/05/18/a-web-design-critique-of-the-newsweek-redesign/#comments</comments> <pubDate>Mon, 18 May 2009 19:40:45 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[Edit: Web Design]]></category> <category><![CDATA[Web Design]]></category> <category><![CDATA[Experimentation]]></category> <category><![CDATA[New Media]]></category> <category><![CDATA[Online]]></category> <category><![CDATA[UI]]></category><guid isPermaLink="false">http://byjoeybaker.com/?p=1165</guid> <description><![CDATA[<p>In what may become a regular feature on this blog, some free web design advice for Newsweek on their newly redesigned site front page.</p> ]]></description> <content:encoded><![CDATA[<p><a class="zem_slink" title="Newsweek" rel="homepage" href="http://www.newsweek.com/">Newsweek</a>’s redesign/relaunch today revealed a much cleaner, more web friendly site. Many improvements have been made, and you can tell that they’re thinking hard.  However, there’s still room to improve. The essential problem with the site is that it still feel liks a newspaper site, not a online newsorg. Check out the <a id="aptureLink_VybXTNnGLJ" href="http://www.scribd.com/doc/15597163">embedded PDF</a> for a look at the annotated homepage of the site and a few quick, overall notes below.</p><ul><li>The design is nice and clean with a solid red motif, but the widgets are sorta hard to tell apart, they don’t really have a bottom.</li><li>I know that Newsweek is a partner of <a class="zem_slink" title="MSNBC" rel="homepage" href="http://www.msnbc.msn.com/id/3096434/">MSNBC</a>, but promoting that connection so heavily may not be so smart. MSNBC should get equal billing (see: <a id="aptureLink_jUa0Qadlwf" href="http://www.slate.com/">Slate</a> and <a class="zem_slink" title="The Washington Post" rel="homepage" href="http://www.washingtonpost.com">WaPo</a>), or be totally integrated.</li><li>The choice to push the blogs so heavily is interesting (They have a widget and a nav bar). Not bad, just interesting. I’m curious to know if that works out.</li><li>Serious Fun is all kinds of UI hell. The side arrows to mean neutral is just down right confusing , and it’s got very prominent placement on the F pattern of user reading. I’m all down for turning polls into something more of a game, but rethink the UI here.</li><li>Props for having links to other newsorgs. That’s a valuable service that Newsweek is developing. The fact that you get to the other site through a frame is, again, interesting. Cheers to experimentation.</li></ul><p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Newsweek Homepage Critique on Scribd" href="http://www.scribd.com/doc/15597163/Newsweek-Homepage-Critique"><span id="more-1165"></span>Newsweek Homepage Critique</a> <object id="doc_553750979096404" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="data" value="http://d.scribd.com/ScribdViewer.swf?document_id=15597163&amp;access_key=key-dcgb81d618arwrozo3w&amp;page=1&amp;version=1&amp;viewMode=" /><param name="name" value="doc_553750979096404" /><param name="align" value="middle" /><param name="quality" value="high" /><param name="play" value="true" /><param name="loop" value="true" /><param name="scale" value="showall" /><param name="wmode" value="opaque" /><param name="devicefont" value="false" /><param name="bgcolor" value="#ffffff" /><param name="menu" value="true" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://d.scribd.com/ScribdViewer.swf?document_id=15597163&amp;access_key=key-dcgb81d618arwrozo3w&amp;page=1&amp;version=1&amp;viewMode=" /><param name="allowfullscreen" value="true" /><embed id="doc_553750979096404" type="application/x-shockwave-flash" width="100%" height="500" src="http://d.scribd.com/ScribdViewer.swf?document_id=15597163&amp;access_key=key-dcgb81d618arwrozo3w&amp;page=1&amp;version=1&amp;viewMode=" allowscriptaccess="always" allowfullscreen="true" menu="true" bgcolor="#ffffff" devicefont="false" wmode="opaque" scale="showall" loop="true" play="true" quality="high" align="middle" name="doc_553750979096404" data="http://d.scribd.com/ScribdViewer.swf?document_id=15597163&amp;access_key=key-dcgb81d618arwrozo3w&amp;page=1&amp;version=1&amp;viewMode="></embed></object></p><div style="margin: 6px auto 3px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;"><a style="text-decoration: underline;" href="http://www.scribd.com/upload">Publish at Scribd</a></div><div id="attachment_1170" class="wp-caption alignright" style="width: 160px"><a rel="attachment wp-att-1170" href="http://byjoeybaker.com/2009/05/18/a-web-design-critique-of-the-newsweek-redesign/picture-5/" title="picture-5"><img class="size-thumbnail wp-image-1170 " title="picture-5" src="http://byjoeybaker.com/wp-content/uploads/2009/05/picture-5-150x150.jpg" alt="A few css issues on the new redesign. I recommend: max-width :)" width="150" height="150" /></a><p class="wp-caption-text">A few css issues on the new redesign. I recommend: max-width :)</p></div><h4>Update</h4><h5>Looks like there are still some css issues to be worked out too. This is a close up of the top slider section.</h5><h4>Update2</h4><h5>Looks like the content of the <a id="aptureLink_tgV9xj0yC7" href="http://www.tnr.com/politics/story.html?id=7cc5324e-0fbc-4316-a656-d49e77e3a5a4&amp;p=1">change isn&#8217;t that great</a> either.</h5> <strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2009/06/15/a-web-design-critique-of-google-news/" rel="bookmark" title="June 15, 2009">A Web Design Critique of Google News</a></li><li><a href="http://byjoeybaker.com/2009/03/24/rev2oh-classifieds/" rel="bookmark" title="March 24, 2009">Rev2oh | Classifieds: Use a Tiered Selling Strategy</a></li><li><a href="http://byjoeybaker.com/2008/08/10/olympicpix/" rel="bookmark" title="August 10, 2008">&#8216;Olympicpix&#8217;</a></li><li><a href="http://byjoeybaker.com/2008/06/27/google-tries-tighter-aim-for-web-ads-nytimescom/" rel="bookmark" title="June 27, 2008">Google Tries Tighter Aim for Web Ads &#8211; NYTimes.Com</a></li><li><a href="http://byjoeybaker.com/2008/07/12/mobileme-wishlist/" rel="bookmark" title="July 12, 2008">MobileMe Reviewed</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/05/18/a-web-design-critique-of-the-newsweek-redesign/feed/</wfw:commentRss> <slash:comments>11</slash:comments> </item> <item><title>An Economist Approach to the Newspaper Industry</title><link>http://byjoeybaker.com/2009/04/28/an-economist-approach-to-the-newspaper-industry/</link> <comments>http://byjoeybaker.com/2009/04/28/an-economist-approach-to-the-newspaper-industry/#comments</comments> <pubDate>Tue, 28 Apr 2009 21:41:02 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[Media Industry]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[blogging]]></category> <category><![CDATA[Experimentation]]></category> <category><![CDATA[Fourth Estate]]></category> <category><![CDATA[future]]></category> <category><![CDATA[internet]]></category> <category><![CDATA[Journalism]]></category> <category><![CDATA[Journalist]]></category> <category><![CDATA[New Media]]></category> <category><![CDATA[News]]></category> <category><![CDATA[newspapers]]></category> <category><![CDATA[Online]]></category> <category><![CDATA[problem]]></category> <category><![CDATA[the future]]></category> <category><![CDATA[UI]]></category> <category><![CDATA[User Interface]]></category> <category><![CDATA[web]]></category><guid isPermaLink="false">http://byjoeybaker.com/?p=1145</guid> <description><![CDATA[<p>Sometimes it's good to get perspective. Approaching the newspaper <em>business</em> from the point of view of an economist is exceedingly interesting. In this post, I present a the thoughts of a college student economist and my summary reactions.</p> ]]></description> <content:encoded><![CDATA[<p style="text-align: center;"><a id="aptureLink_h16uq3SB09" style="padding-top: 0px; padding-right: 6px; padding-bottom: 0px; padding-left: 6px;" href="http://www.flickr.com/photos/jakecaptive/3422554/" title="Enjoy Capitalism"><img class="aligncenter" title="Enjoy Capitalism" src="http://static.flickr.com/2/3422554_f9c8b10398.jpg" alt="" width="500px" height="375px" /></a></p><p>You should really hear my brother and me argue.  It sounds sounds a lot like we disagree on everything, but sit and listen to us, and you realize that we often have the same point of view, just different ways of expressing it.  My brother is the guy who got me inspired/angry enough to write <a href="http://byjoeybaker.com/2009/04/02/you-can%E2%80%99t-make-abundancy-scarce/">You Can’t Make Abundancy Scarce</a>. Phill Baker (who has no online profile to link to), who studies economics and engineering at <a class="zem_slink" title="University of Pennsylvania" rel="homepage" href="http://www.upenn.edu/">UPenn</a> and was assigned a massive project – to write a 80 page paper on an industry effected by technological change.  I’m pretty certain that his decision to write on the newspaper industry was in part to piss me off, but in reality, I’m glad he’s doing it. It’s interesting to see how an economist approaches the industry from a macro perspective.  He’s asked me to publish the paper when he’s done, mostly to see what the “industry insiders” think. I’ve agreed, so look for it in the coming weeks.  In the meantime, we&#8217;re in the process of another email exchange, in which I play futurist and defend us blogging “ilk.”  What follows is excerpts from his email (small edits), interspaced with my responses. Any emphasis or links are my own.</p><blockquote><p><span style="font-family: mceinline;">Uh, yea, definitely, as to the last point you made. It&#8217;s interesting b/c this is a &#8216;classic&#8217; example of how success breeds failure under the pressure of technological change. There&#8217;s some fascinating literature in that topic, but the poignant example is </span><strong><a class="zem_slink" title="Eastman Kodak" rel="homepage" href="http://www.kodak.com"><span style="font-family: mceinline;">Kodak</span></a><span style="font-family: mceinline;">: they were so focused on being a film camera company, that they completely missed digital. They thought they were in the business of film (they were a pretty sophisticated chemical engineering company), whereas they should have seen themselves in the photography business. </span></strong> <span style="font-family: mceinline;">Where we differ is the extent of the change. So the business model has lost its exclusivity and newspapers missed the boat. Now they&#8217;re facing established competitors in their markets with serious competitive advantages and the benefits of network effects through first mover status (e.g. if the </span><a class="zem_slink" title="NYSE: NYT" rel="stockexchange" href="http://finance.yahoo.com/q?s=NYT"><span style="font-family: mceinline;">NYTimes</span></a><span style="font-family: mceinline;"> had been </span><a id="aptureLink_gHslDxKzO9" href="http://www.crunchbase.com/company/craigslist"><span style="font-family: mceinline;">craigslist</span></a><span style="font-family: mceinline;">, we wouldn&#8217;t be hearing of the end of newspapers). </span> <span style="font-family: mceinline;">Newspapers are not going anywhere. </span><strong><span style="font-family: mceinline;">Print will not disappear, there&#8217;s simply too much demand. </span></strong><span style="font-family: mceinline;">15% profit margins (20% is a bit high, actually the industry average is about 17%), should disappear (they can be maintained at the cost of cutting everything in the paper, but that&#8217;d be stupid). Circulation will likely stabilize in the next few years as the cannibalization of the print edition by the internet edition faces diminishing returns. </span> <span style="font-family: mceinline;">What&#8217;s fascinating is that their business model has been co-opted by search. </span><strong><span style="font-family: mceinline;">I don&#8217;t think, and the research backs me up here, that display advertising online will ever come close to replacing the lost advertising revenue that was enjoyed in print. </span></strong><span style="font-family: mceinline;">The &#8216;national&#8217; papers, or those that are big enough to scale and aren&#8217;t trapped under burdens of debt due (some serendipity comes into play there), will likely find stability first as they can portray themselves as the replacements to the four TV networks. At the head of long tail, they&#8217;ll be able to differentiate themselves from commodity news through </span><strong><span style="font-family: mceinline;">designer websites, cool visualizations, (hopefully) good journalism and (hopefully) their brand names.</span></strong></p></blockquote><ul><li>Agreed. Ads will very likely not be able to fund the entirety of a newsorg in the future. I can say this with maybe… 90% certainty.</li><li>Newspapers enjoyed a <a href="http://gannettblog.blogspot.com/2008/11/documents-reveal-double-digit-profit.html">profit margin of 20%</a> and higher.</li><li>The issue here is largely mindset. Newspapers are used to thinking of themselves as …newspapers. As they realize that they are really just a specialized subset of the tech sector, they&#8217;ll come to have a revenue model that is more inline with the industry. Which is to say, one that relies on multiple sources of revenue.</li><li>We really agree on your last three points here. Newsorgs need <a href="http://byjoeybaker.com/2009/04/02/you-can%25E2%2580%2599t-make-abundancy-scarce/">a great UI</a>, ability to inform <a href="http://byjoeybaker.com/newsflow">using data</a>, and to maintain a solid reputation.</li></ul><p><span id="more-1145"></span></p><blockquote><p><span style="font-family: mceinline;">It remains to be seen whether online news will Balkanize like cable TV, I tend to doubt it because the specialization of content and advertising on channels lends itself more to paid search advertising than content. Although people can unbundle stuff on the web, news is still a pretty broad category and lends itself to similar reporting: local, regional, national, international; political, financial, environmental, sports, technology, society, etc. Part of the inherent complexity of the subject is that it is, by definition, an unknown unknown, and hence being able to specialize completely is practically impossible as content would not be filtered appropriately. </span> <span style="font-family: mceinline;">I don’t know if newspapers will be the ones to successfully challenge TV online. They have the original reporting advantage, but broadcast news has some distinct features that give them a leg up.</span></p></blockquote><ul><li>TV ads are more valuable. There’s a lot more money behind TV. If the average American watches <a href="http://www.tvb.org/rcentral/MediaTrendsTrack/tvbasics/09_TimeViewingPersons.asp" class="broken_link">5 hours of TV</a> <em>a day</em>, and <a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003966297&amp;imw=Y" class="broken_link">just over a minute</a> on newspapers a day, it&#8217;s unreasonable to assume that newspapers, in their current form, can compete with TV ads in terms of value.</li><li>TV has an entertainment value that newspapers haven’t been able to replicate. Newspapers have a reputation for delivering bad news, TV is about entertainment. Which would you choose to use? Which is more likely to get you to pay attention to ads?</li><li>TV is already paying for the right to cover sporting events, newspapers rely on free access. As newspapers use the internet to move to live coverage, something will give. It’s quite possible that they won’t enjoy free access forever. (h/t to <a href="http://twitter.com/haburton">Andrew Burton</a> for pointing this one out to me.)</li><li>TV is used to the 24/7 news cycle, their websites are a testament to this.</li><li>TV can do video. They can do it live. They can stream it. Ouch for newspapers.</li></ul><blockquote><p><strong><span style="font-family: mceinline;">From my literature review, what shocked me the most was survey results considering trust: apparently people trust other people more than they trust the experts, by a wide margin.</span></strong><span style="font-family: mceinline;"> This might apply to product reviews and movie ratings, but I&#8217;d be shocked if the smart people at the Times couldn&#8217;t find a way to prove that their trained, intelligent and talented journalists actually produced more informative, accurate, well-written, better sourced content than some bloke. </span> <span style="font-family: mceinline;">Information along with basic facts that come off of the wire. That probably should stay free, and might be the way to help the long tail papers &#8211; the smaller metropolitan papers that can&#8217;t get the scale necessary to survive online. Although it seems their readership is more loyal, so they could conceivably milk their print editions for a while longer, they will probably have much great long term problems finding sustainable models than those companies at the head of the tail. </span></p></blockquote><ul><li>I&#8217;d really like to have a link to that data. Really. (<em>later</em>: Phill promised me PDFs of the data, I&#8217;ll look through it for anything good.)</li><li>I&#8217;m working on compiling a list of axioms for hwe to do news, and one of my first ones is &#8220;trust the crowd.&#8221; If two heads are smarter than one, many are smarter than one.</li><li>I think that what people trust is relationships. If they have a relationship with an expert, they&#8217;ll trust him. i.e. people watch pundits b/c they feel they have a relationship with them.</li><li>I wager that sites like <a id="aptureLink_RS9StdJOI6" href="http://www.digg.com/">digg</a> are successful because &#8216;content is king,&#8217; and to a lesser extent because users believe that other users are trustworthy.</li></ul><blockquote><p><span style="font-family: mceinline;">One reason I don&#8217;t like your &#8216;ilk&#8217; is that you make up new terms of art (that paper I sent you does too), and run around screaming like chickens with your heads cut off. Maybe it&#8217;s different &#8217;cause your &#8216;inside&#8217; the industry and have to do that to get yourselves heard, and to try to fight against the inertia that&#8217;s holding folks back, but, you&#8217;re not the first, and you won&#8217;t be the last. This is the churn and creative destruction of capitalism/technological progress. That you dismiss print so quickly disturbs me. Folks have proclaimed the death of radio after 1.) the record, 2.) the tape-cassette, 3.) cable TV, 4.) the VCR, 5.) the CD, 6.) the internet, and 7.) internet radio, they were never right. Most of the time, these are not zero sum games, nor are the goods perfect substitutes. </span></p></blockquote><ul><li>I don&#8217;t think Print is going to die. I do think it will continue to decrease. Print will become a luxury good.</li><li>Just as the horse was replaced by the car, the candle by the lightbulb, film replaced with digital, the old method will be around, just in a luxury, antiquated, kind of way.</li></ul><blockquote><p><span style="font-family: mceinline;">That experimentation is important is certainly true &#8211; except you claim to know what won&#8217;t work. So your definition of experimentation is like Ford&#8217;s: you can have it in any color you want, as long as it&#8217;s black. When previous technological discontinuities have occurred (e.g. aviation, PCs, automobiles, etc.), it typically takes a few years of rapidly evolving experimentation before a dominant design emerges. </span><strong><span style="font-family: mceinline;">What&#8217;s interesting is that the innovation is much more on strategy and organization rather than technology, but it&#8217;ll be interesting.</span></strong><span style="font-family: mceinline;"> One of the quotations that I saw in my reading was that there won&#8217;t be one big solution, but many small ones. Benkler outlines many of these. I don&#8217;t understand what you specifically disagree with him about. You dismiss the 5 outcomes he outlines by claiming some internal contradiction in his analysis of the positive effects of the outcomes &#8211; you don&#8217;t argue why the outcomes will or will not happen. </span></p></blockquote><ul><li>It&#8217;s not so much that I&#8217;m claiming that you can only have black, as much as I&#8217;m saying that I know pink and green pokadots is an ugly color choice.</li><li>There are <a href="http://www.buzzmachine.com/2008/11/24/a-scenario-for-news/">fundamental rules being developed</a> for this new paradigm, we know some of them, and are attempting to define the rest.</li></ul><blockquote><p><span style="font-family: mceinline;">I think one possibility Benkler doesn&#8217;t give credence to is the possibility of a &#8216;new&#8217; business model &#8211; or really something that&#8217;s already done but hasn&#8217;t been applied to the newspaper industry. It might be possible that newspapers could become like rockstars &#8211; give the content away for free and charge for live performances, or in the case of papers, some type of consulting or analysis for companies. Or perhaps they can sell products based on it. </span><strong><span style="font-family: mceinline;">Or perhaps there is nothing else. </span></strong></p></blockquote><p>Yup, I’m with you – newsorgs can charge for a great user interface, and should <a href="http://byjoeybaker.com/2009/02/11/newspapers-oughta-sell-their-new-expertise/">charge for access to their ‘new media’ skill set</a>.</p><blockquote><p><span style="font-family: mceinline;">I don&#8217;t really want to debate the positive effects of this change, because in a perfect world we wouldn&#8217;t need the Fourth Estate and likely this will reduce some of its power. I think you&#8217;re still misinterpreting Benkler&#8217;s argument. He&#8217;s arguing that newspapers have always been an imperfect Fourth Estate, and that they will continue to remain so. The internet will neither destroy it nor perfect it &#8211; it will simply change its form and probably move the needle in one direction or the other depending on the magnitude of various countervailing factors that are still in flux.</span></p></blockquote><p>Agreed.</p><div class="zemanta-pixie"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=841bfd46-2616-49bd-9333-5cdf01bb23cc" alt="" /><span class="zem-script more-related pretty-attribution"> <script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script> <p>&nbsp;</p><p>&nbsp;</p></span></div> <strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2008/07/09/they-do-care-right/" rel="bookmark" title="July 9, 2008">They Do Care, Right?</a></li><li><a href="http://byjoeybaker.com/2008/06/18/no-no-newsprint-is-dead/" rel="bookmark" title="June 18, 2008">No, No, Newsprint IS Dead</a></li><li><a href="http://byjoeybaker.com/2008/06/10/myth-the-smaller-news-hole-at-the-nyt/" rel="bookmark" title="June 10, 2008">Myth: The Smaller News Hole (at the NYT)</a></li><li><a href="http://byjoeybaker.com/2009/05/21/newsorgs-should-offer-freemium-live-interviews/" rel="bookmark" title="May 21, 2009">Newsorgs Should Offer Freemium Live Interviews</a></li><li><a href="http://byjoeybaker.com/2009/02/25/repost-defined-newspaper-platform/" rel="bookmark" title="February 25, 2009">REPOST | Defined: Newspaper Platform</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/04/28/an-economist-approach-to-the-newspaper-industry/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>BATTLE &#124; Planning a Budget ‘New Media’ for Feature</title><link>http://byjoeybaker.com/2009/04/07/battle-planning-a-budget-%e2%80%98new-media%e2%80%99-for-feature/</link> <comments>http://byjoeybaker.com/2009/04/07/battle-planning-a-budget-%e2%80%98new-media%e2%80%99-for-feature/#comments</comments> <pubDate>Tue, 07 Apr 2009 14:07:37 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[Infographics]]></category> <category><![CDATA[Journalism]]></category> <category><![CDATA[New Media]]></category> <category><![CDATA[newspapers]]></category> <category><![CDATA[Online]]></category><guid isPermaLink="false">http://byjoeybaker.com/?p=1065</guid> <description><![CDATA[The process of developing a story budget for <a href="http://dailyorange.com">The Daily Orange</a> Feature Desk is mostly one of narrowing down broad ideas to make them relevant to the population the paper serves.This is just a mind dump of ideas that I shared with the Editor on how to make their content a bit more 'new media' friendly.]]></description> <content:encoded><![CDATA[<div id="aptureLink_P2CfpXb3g9" style="margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; text-align: center; display: block; padding-top: 0px; padding-right: 6px; padding-bottom: 0px; padding-left: 6px;"><object width="340" height="285" data="http://www.youtube.com/v/dMNKdrSUXH8&amp;rel=0&amp;showinfo=0" type="application/x-shockwave-flash"><param name="id" value="apture_embedPlayer2" /><param name="bgcolor" value="#ffffff" /><param name="quality" value="high" /><param name="allowScriptAccess" value="never" /><param name="flashvars" value="start=0" /><param name="src" value="http://www.youtube.com/v/dMNKdrSUXH8&amp;rel=0&amp;showinfo=0" /><param name="name" value="apture_embedPlayer2" /></object></div> <a id="aptureLink_uNrq9gXP0b" href="http://www.dailyorange.com/">The Daily Orange</a> Feature Editor <a id="aptureLink_KZ7tsNih3i" href="http://twitter.com/kellyout">Kelly Outram</a> wants to create a special section of the paper for the Summer. The idea is to have something online that would be relevant all summer while the paper isn’t publishing new content.<span>I’m supportive of the idea, but just don’t think that the DO has the tech talent to really pull off the interactive graphics and code work required … yet.</span><span>More importantly though, was my fear that the proposed budget didn’t follow the ‘</span><a href="http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/">do what you do best, link to the rest</a><span>’ rule. So much of the content was general, and not even timely. I’ll share my the gist of my response to the budget below in the hopes that it might give some guidance to college media.</span><blockquote><span>The A1 main story would be about summer jobs/internships in this economy. What students are doing since many places (seem) to not be hiring, any odd jobs, prospects for the future so its newsy/feature. Ideally, we would like a pull-out where each part (decibel, splice, spice rack, tech, health) would be its own section, where it would get into text to what it was.</span></blockquote> <span>Use <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a> to generate data for you. You can do a series of searches on Facebook for Syracuse students by major, and find what they’ll be doing this summer. I presume many folks will update their profiles to have this data very shortly, if not already.</span><span>The more I think about it, the more I realize you probably don&#8217;t need to have someone who can code. Being able to pull data off the <a id="aptureLink_TN84jqri2a" href="http://en.wikipedia.org/wiki/API">API</a> might be faster, but I imagine much of this will require manual work anyway. You can just do a lot of Facebook searches etc, and make the data static. Not quite as cool, but still very useful. It would be a major project, but a real &#8216;new media&#8217; clip of sorts – &#8216;specially if you can present it in a cool way online.<span id="more-1065"></span> </span><blockquote><span>Decibel: Major CD releases/List of hot concerts in major cities</span></blockquote> <span>Need an <a class="zem_slink" title="Syracuse University" rel="homepage" href="http://www.syr.edu/">Syracuse University</a> angle. Why would someone come to you vs. going to <em><a class="zem_slink" title="Rolling Stone" rel="homepage" href="http://www.rollingstone.com">Rolling Stone</a></em> for the same data? Maybe take the &#8216;staying in SU for the summer?&#8217; approach? List all the events going on here. Even do local bands. Find out what’s playing in the iMax theater. Are there going to be any cool museum exhibits?</span><blockquote><span>Spice Rack: Restaurants worth visiting around the U.S. (they&#8217;re are some pretty famous ones), Quick summer drink recipe (alcoholic and non)</span></blockquote> <span>Again, <a class="zem_slink" title="Food Network" rel="homepage" href="http://www.foodnetwork.com">Food Network</a> has you beat here. Could talk about local micro-breweries and their summer drafts. Does Syracuse have any cool festivals over the summer? </span><blockquote><span>Tech: Cool gadgets for the summer-new phones, computers, etc.</span></blockquote> <span><a class="zem_slink" title="TechCrunch" rel="homepage" href="http://www.techcrunch.com">TechCrunch</a> will beat you a thousand times on this one. So screw it: just do a quick summary of other articles out there that list this kind of stuff. Make it relevant to the college student like you suggest: phones, ipods, etc… But you don’t really need to write too much yourself. Find what the experts say and summarize that.</span><span>This would be a great opportunity to utilize <a class="zem_slink" title="Publish2" rel="homepage" href="http://www.publish2.com">Publish2</a>. Embeding a widget on the site would be perfect – can dynamic.</span><blockquote><span>Finally, it would be cool to have an inside truck of the United States with flag staffs in certain places pointing out neat places that are worth visiting like landmarks, big zoos, etc. </span></blockquote> <span>[your travel site here] will have you beat. Listing airfare from JFK might make it a bit more relevant, but, I think your ‘summer jobs’ would be a better truck. The economy is a much bigger story that the vacations that no one can afford.</span><span>My suggestion list is significantly more reporting and work that the original budget, but I think it will produce a much stronger result. Not that I’m suggesting these are perfect suggestions. They’re largely just off the top of my head, but they do make the project more relevant to the readership. </span><span>P.s. Kelly – I’m calling you out, but it’s just to push you harder :)</span><div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><span class="zem-script more-related"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div><strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2009/01/06/links-for-january-6th/" rel="bookmark" title="January 6, 2009">Links for January 6th</a></li><li><a href="http://byjoeybaker.com/2010/04/21/jay-rosen-defines-crowdsourcing-at-tedx/" rel="bookmark" title="April 21, 2010">Jay Rosen Quietly Defined Crowdsourcing at TEDx</a></li><li><a href="http://byjoeybaker.com/2008/11/11/hear-hear/" rel="bookmark" title="November 11, 2008">Hear Hear</a></li><li><a href="http://byjoeybaker.com/2008/07/05/make-money-by-removing-ads/" rel="bookmark" title="July 5, 2008">Make Money by Removing Ads</a></li><li><a href="http://byjoeybaker.com/2009/02/15/micropayments-lead-to-piracy/" rel="bookmark" title="February 15, 2009">Micropayments Lead to Piracy</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/04/07/battle-planning-a-budget-%e2%80%98new-media%e2%80%99-for-feature/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>BATTLE &#124; What We Need, Is Infastructure</title><link>http://byjoeybaker.com/2009/02/11/battle-what-we-need-is-infastructure/</link> <comments>http://byjoeybaker.com/2009/02/11/battle-what-we-need-is-infastructure/#comments</comments> <pubDate>Wed, 11 Feb 2009 16:38:03 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[24-hour news cycle]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[business]]></category> <category><![CDATA[Business Model]]></category> <category><![CDATA[CMS]]></category> <category><![CDATA[college media]]></category> <category><![CDATA[College Publisher]]></category> <category><![CDATA[Journalism]]></category> <category><![CDATA[New Media]]></category> <category><![CDATA[newspapers]]></category><guid isPermaLink="false">http://byjoeybaker.com/?p=748</guid> <description><![CDATA[As a follow up to my BATTLE post, <em><a href="http://byjoeybaker.com/2009/02/10/battle-what-we-need-is-a-plan/">What we need, is a plan</a></em>, I'd like to share some the continued converstation between myself, and the ever skeptical (and it's a good thing to be skeptical), staff of <a href="http://dailyorange.com">The Daily Orange </a>.Read on to see 8 reasons why <a href="http://collegemedianetwork.com">College Publisher</a>, the advantages of moving off CP, and how why infrastructure for the move matters.]]></description> <content:encoded><![CDATA[<img class="alignleft" style="border: 0px initial initial;" src="http://www.stylosnet.com/home/Portals/0/307964_low-s.jpg" border="0" alt="" width="250" height="333" /> <em>I’ve challenged myself to battle the management at my school’s newspaper </em><a href="http://dailyorange.com"><em>The Daily Orange</em></a><em> with a new ‘new media’ topic every week. BATTLE look at the struggle of a college paper trying to evolve to succeed on the Internet.</em><div>As a follow up to my BATTLE post, <em><a href="http://byjoeybaker.com/2009/02/10/battle-what-we-need-is-a-plan/">What we need, is a plan</a></em>, I&#8217;d like to share some the continued converstation between myself, and the ever skeptical (and it&#8217;s a good thing to be skeptical), staff of The Daily Orange.</div><h3>Eight reasons why <a class="zem_slink" title="College Publisher" rel="wikipedia" href="http://en.wikipedia.org/wiki/College_Publisher">College Publisher</a> is a <a class="zem_olink" href="http://www.collegemediainnovation.org/blog/2009/02/04/5-things-college-publisher-never-told-you/">problem</a></h3><div><ol><li>I&#8217;m worried that other universities that produce a product inferior to our own, are so far ahead of us in the online space. This is ass backwards, and cannot be allowed to continue if we expect to keep bragging about the great tradition of the DO. It very well might become the &#8216;once great tradition&#8217;</li><li>College Publisher has ceased development of their next generation of software – CP5. No future growth does not bode well for their continued success. I&#8217;d be wary of thinking of College Publisher as a platform that will always be there.</li><li>Online is both the future and the present reality. Every newsorg needs to exist online in a meaningful way. Many don&#8217;t get it right, but we blatantly get it wrong.<span id="more-748"></span></li><li>We loose customers because of our poor website design. This directly translates to ad dollars lost. A new site will be much more customer (user) friendly and not only promote on campus readership, but convert new community readers, especially as related to sports.</li><li>We can make the newsroom more efficient by going to a web-first publishing model.</li><li>We exist in a <a class="zem_slink" title="24-hour news cycle" rel="wikipedia" href="http://en.wikipedia.org/wiki/24-hour_news_cycle">24 hour news cycle</a>, and CP4 doesn&#8217;t let us operate in that fashion.</li><li>I&#8217;m very much worried that an online only startup will come out of <a href="http://newhouse.syr.edu/">Newhouse</a> and challenge the DO as the prime new provider for <a href="http://syr.edu/">Syracuse campus</a> news. The DO has long enjoyed a monopoly… the last thing it needs is competition.</li><li>Experimentation is key. The worst thing we can do is continue the status quo. We KNOW that won&#8217;t work. We need to figure out what does now, while we still have money to spend. If you think budgets are tight now, think about how tight they will be at the end of 2009, 2010? </li></ol></div><h3>The advantage of moving off College Publisher</h3><div id="attachment_749" class="wp-caption alignright" style="width: 160px"><a href="http://www.dailyillini.com/" title="picture-1"><img class="size-thumbnail wp-image-749" title="picture-1" src="http://byjoeybaker.com/wp-content/uploads/2009/02/picture-1-150x150.jpg" alt="The College Publisher site, The Daily Illini, is frequently referred to as the best designed CP site." width="150" height="150" /></a><p class="wp-caption-text">The College Publisher site, The Daily Illini, is frequently referred to as the best designed CP site.</p></div><ul><li>Our website reaches primarily to alumni and parents (even if we do see a healthy on-campus readership). We ought to be selling ads that market toward them. Moving off College Publisher should open us up to this by enabling us to take advantage of national ad networks. Online ought to be viewed as a great new opportunity to find new advertisers, not a problem of not being able to attract old, local, customers to a new product. I suspect finding sponsorship for <a href="http://blogs.dailyorange.com/thirstythursday/">Thirsty Thursday</a> is an example of this.</li><li>Want to increase campus readership? Give us students a website we can actually <em>use</em>. The <a href="http://dailyorange.com">current one</a> is so far behind the times and so user-unfriendly that people avoid it. THIS IS NOT CUSTOMER SERVICE.</li><li>We all agree the current site sucks. And we can agree that CP is at fault. And we can agree that it is possible to make the site look better, but ultimately we&#8217;re still going to be restricted. If the <a href="http://www.dailyillini.com/">dailyillini</a> is the best we can hope for… well… we ought to aim higher.</li></ul><h3>This is an infrastructure problem</h3> The idea was raised that high staff turn-over of the web-editor position has caused the DO problems of maintaining a consistent message across the years of web development. This is valid, yet I wonder if the problem is more systemic. Many college newspapers have full online staffs. If the D.O has only planned to have just one, part-time guy, what possible hope for success can we have?This indicates a fundamental infrastructure problem. Part of that infrastructure is having a plan, as I outlined earlier in <a href="http://byjoeybaker.com/2009/02/10/battle-what-we-need-is-a-plan/">my earlier post</a>. The other part, is having a staff that can carry it out. In the same way you need editors for editorial, you need web people to do the web.We&#8217;ve been around for 100+ years in the era of print. I am not exaggerating when I say that the Internet is the single biggest change to the newspaper industry since the printing press… 500 years ago. We are horribly behind the times and cannot afford to delay.<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2009/02/10/battle-what-we-need-is-a-plan/" rel="bookmark" title="February 10, 2009">BATTLE | What We Need, Is a Plan</a></li><li><a href="http://byjoeybaker.com/2009/03/18/espn-shouldnt-use-their-monopoly-to-take-advantage-of-students/" rel="bookmark" title="March 18, 2009">ESPN Shouldn&#8217;t Use Their Monopoly to Take Advantage of Students</a></li><li><a href="http://byjoeybaker.com/2008/09/21/new-media-chaos/" rel="bookmark" title="September 21, 2008">&#8216;New Media&#8217; Chaos</a></li><li><a href="http://byjoeybaker.com/2008/11/11/hear-hear/" rel="bookmark" title="November 11, 2008">Hear Hear</a></li><li><a href="http://byjoeybaker.com/2009/02/05/battle-google-juice-your-blog-repost/" rel="bookmark" title="February 5, 2009">BATTLE | Google Juice Your Blog (Repost)</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/02/11/battle-what-we-need-is-infastructure/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>BATTLE &#124; What We Need, Is a Plan</title><link>http://byjoeybaker.com/2009/02/10/battle-what-we-need-is-a-plan/</link> <comments>http://byjoeybaker.com/2009/02/10/battle-what-we-need-is-a-plan/#comments</comments> <pubDate>Tue, 10 Feb 2009 20:59:32 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[business]]></category> <category><![CDATA[Business Model]]></category> <category><![CDATA[college media]]></category> <category><![CDATA[Daily Orange]]></category> <category><![CDATA[Design]]></category> <category><![CDATA[Economy]]></category> <category><![CDATA[Media Evolution]]></category> <category><![CDATA[New Media]]></category> <category><![CDATA[newspapers]]></category> <category><![CDATA[Publishing]]></category><guid isPermaLink="false">http://byjoeybaker.com/?p=737</guid> <description><![CDATA[<a href="http://dailyorange.com">The Daily Orange</a> has no roadmap for moving online in a meaningful way. Despite publishing online for the last 7 years, the site design is awful, all content is shovelware, and there is no clear way to get out of the rut.This post presents a plan to move forward.]]></description> <content:encoded><![CDATA[<em>I’ve challenged myself to battle the management at my school’s newspaper <a href="http://dailyorange.com">The Daily Orange</a> with a new ‘new media’ topic every week. BATTLE look at the struggle of a college paper trying to evolve to succeed on the Internet.</em>My battle this week stems from a series of emails exchanged between myself, the IT staff, and the Business Director that originally stemmed from the ad department securing online sponsorship for a weekly print feature: Thirsy Thursday — a beer (mmh… beer) reviewing column.The effort has devolved into a struggle to get the new IT staff up to speed, launch a new blog for Thirsty Thursday, and even redoing parts of the main website. My suggestions on that front were:<div><div><ul><li>decisions about web design by non-web designers is usually a poor choice.</li><li>unilateral decisions about the structure of an editorial site by business staff is not a good move</li><li>I&#8217;d strongly suggest that many of our design issues are centered around college publisher inadequacies. </li></ul></div><h3>The Way Forward</h3> This whole process lead me to realize that what the DO needs more than anything else, is a planned approach to the Internet, which until this point, has been haphazard at best. We have no plan for forward growth, and that means that we&#8217;re likely going to continue to be frustrated with each other and with our own efforts. At this point there are <a href="http://daily.swarthmore.edu/">plenty</a> <a href="http://www.yaledailynews.com/">of</a> <a href="http://www.dailybruin.ucla.edu/">other</a> <a href="http://fiusm.com/">colleges</a> <a href="http://www.alligator.org/">out</a> <a href="http://www.thewhitonline.com/">there</a> that have easily <a href="http://www.pbs.org/mediashift/2008/11/college-media-has-come-a-long-way-online324.html">surpassed our own efforts</a> to both make money online and leverage it as a platform.<div><div><div>I for one, find this to be unacceptable. The Daily Orange has a strong tradition of … everything, and it&#8217;s rather shameful to see us falling so far behind on technology that is both the present and future of the neworg.</div><div>There are already schools that have seen their traditional college newspaper challenged (and <a href="http://nyulocal.com/">in the case of NYU</a>, replaced) by an online only news startup. I do honestly fear that the DO stands to suffer the same fate if things continue at the current pace.</div><div><span id="more-737"></span></div><div><strong>I strongly suggest the following steps:</strong></div><div><ul><li>Editorial and Business should brainstorm current problems with the way we approach the web. This should be a joint session that is not run by the board. It should contain a good sampling of ad reps, editors, etc… and should be influenced as little as possible by management.</li><li>Editorial and Business need to compile separate roadmaps for their vision of the future of the DO online. These should be imaginative and far reaching. The road-maps ought to extend at least 2 and likely 4+ years into the future. They should contain precise short, mid, and long-term goals. They should take into account the problems raised at the brainstorming sessions.</li><li>A budget should be created for the length of the timeline. This money needs to be set aside now, because if we think times are tough now, they&#8217;re only going to get worse.</li><li>Part of the timeline needs to include moving off college publisher. They simply do not fulfill our needs, and with the <a href="http://www.collegemediainnovation.org/blog/2008/11/05/cmn-freezes-deployment-of-cp5/">demise of CP5</a>, there is no hope of future growth. This should be a <em>short-term</em> goal. I strongly suggest we look at <a href="http://copress.org">CoPress</a> as a hosting provider. WordPress may only be 90-95% of what we need, but at least that&#8217;s better than the ~60% that CP offers us.</li><li>We need to be willing to take risks. I understand that leaving behind CP with its guaranteed ad revenue is a risky proposition, but I put forward that a) other news orgs have proven that it is possible to make far more than this online with far fewer pageviews, and b) the yearly ad revenue from College Publisher is less then the cost of 2 print issues of the DO. I argue that potentially taking a temporary hit on ad revenue will more than compensate itself in the long run.</li></ul></div><h3><strong>I submit the following thesis</strong></h3> The business side of the paper is critical, but ultimately our product is editorial. We cannot continue to serve our customers running the site as we have, and will continue to bleed customers in the future.The DO has been publishing the same number of print copies for a while now, yet the population of the campus has been steadily rising. It has grown roughly 2000 students in the last 4 years which is over a 15% growth. The fact that there has not been a greater demand for the print product is telling.I also point to our biggest competition, the <a href="http://syracuse.com">Post Standard</a>, and say that they have easily lapped us on online content. So much so that students prefer to get their Syracuse news from <a href="http://syracuse.com">syracuse.com</a> over our site. …and yet, we frequently have a better product.<strong>In case I haven&#8217;t been clear yet: I&#8217;m exceedingly frustrated with our online effort</strong>. I see a way forward, but easily recognize that this takes a commitment from all listed here and several others for that to happen.Believe me when I say that the some of the brightest minds in the world are working on problems very similar to ours, and still have not found the answer. There is no such thing as no risk at this point as no one can point to a magic bullet and say: this is how to fix all your problems. But, the clique: the biggest risk is to do nothing, applies here. Experimentation is how this whole mess is going to be figured out. It seems be working so far for others.</div></div></div><div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/8350a267-b903-4d39-adad-3548dd6d88d5/"><img class="zemanta-pixie-img" style="border: none; float: right;" src="http://img.zemanta.com/reblog_c.png?x-id=8350a267-b903-4d39-adad-3548dd6d88d5" alt="Reblog this post [with Zemanta]" /></a></div><strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2009/02/11/battle-what-we-need-is-infastructure/" rel="bookmark" title="February 11, 2009">BATTLE | What We Need, Is Infastructure</a></li><li><a href="http://byjoeybaker.com/2008/06/21/connecting-another-dots/" rel="bookmark" title="June 21, 2008">Connecting Another Dot(s)</a></li><li><a href="http://byjoeybaker.com/2008/09/21/new-media-chaos/" rel="bookmark" title="September 21, 2008">&#8216;New Media&#8217; Chaos</a></li><li><a href="http://byjoeybaker.com/2009/02/21/links-micropayments-dont-work-but-everyone-has-a-better-idea/" rel="bookmark" title="February 21, 2009">LINKS | Micropayments Don&#8217;t Work, but Everyone Has a Better Idea</a></li><li><a href="http://byjoeybaker.com/2009/02/06/links-for-january-30th-through-february-5th/" rel="bookmark" title="February 6, 2009">LINKS | Please, Please Don&#8217;t Charge for Free Information</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/02/10/battle-what-we-need-is-a-plan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>BATTLE &#124; Google Juice Your Blog (Repost)</title><link>http://byjoeybaker.com/2009/02/05/battle-google-juice-your-blog-repost/</link> <comments>http://byjoeybaker.com/2009/02/05/battle-google-juice-your-blog-repost/#comments</comments> <pubDate>Thu, 05 Feb 2009 23:29:26 +0000</pubDate> <dc:creator>Joey</dc:creator> <category><![CDATA[Battle]]></category> <category><![CDATA[blogging]]></category> <category><![CDATA[Breaking news]]></category> <category><![CDATA[Daily Orange]]></category> <category><![CDATA[facebook]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Journalism]]></category> <category><![CDATA[newspapers]]></category> <category><![CDATA[Romenesko]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[twitter]]></category><guid isPermaLink="false">http://byjoeybaker.com/blog/?p=603</guid> <description><![CDATA[<p>The first BATTLE post will cover my struggle with The Daily Orange management to bring the evolution of 'new media' to the paper.</p> ]]></description> <content:encoded><![CDATA[<h3>What is BATTLE?</h3><p>I&#8217;ve challenged myself to battle the management at my school&#8217;s newspaper The Daily Orange with a new &#8216;new media&#8217; topic every week.  I&#8217;ve been doing this for a few weeks now, and have a bit of a backlog of posts on the subjects we&#8217;ve been talking about.  The following is a post that I <a href="http://www.copress.org/2009/02/05/google-juice-your-blog/">just published at copress</a>, that was originally intended for BATTLE. Expect to see more of these posts.</p><div><img class="size-full wp-image-917 alignright" title="google-juice1" src="http://www.copress.org/media/2009/02/google-juice1.jpg" alt="google-juice1" width="416" height="267" /><h3>Bloggers are the anti-journalist.</h3> Or at least that was the thinking at newspapers several years ago. Now that blogging has gained at least tacit acceptance among &#8220;true&#8221; journalists, newsrooms are encountering the very two same problems that have plagued bloggers since the dawn of&#8230; blogging: consistently producinggood content, and getting that content the exposure it deserves.  The good news, however, is that creating content comes relatively easy for journalists who are already used to having to meet a daily deadline. Once they accept the idea that a blog can be true journalism, they can adapt it as a less formal news article, a summary of their notes, sharing of a pitch that didn’t work out, a conversation with their readers, a series of relevant thoughts, or whatever gets ‘em blogging; most journalists seem to take to the new tool with gusto. <span id="more-603"></span><h3>Look at me! Please?</h3> Part of the problem with blogs is that they have developed a stigma among the public — very similar to the way journalists used to feel. Therefore, getting your audience to click to a new area of your site that doesn’t necessarily have the latest &#8220;news&#8221; can be a challenge.  Case in point: at <a class="zem_slink" title="The Daily Orange" rel="homepage" href="http://www.dailyorange.com">The Daily Orange</a>, we’ve recently relaunched our Sports Blog network. The sports department has not only taken to the whole blogging experience, but they’ve really embraced the platform as a way of publishing a ton fantastic content that just does not fit into normal news articles. See this <a href="http://blogs.dailyorange.com/hoops/2009/01/20/pitt-postgame-harris/">great video post example</a>.  The issue here is that the blog network receives relatively few visits when compared to the main site. It also suffers heavily in the search rankings because it doesn’t have the <a href="http://www.pbs.org/mediashift/2008/11/how-newspapers-can-increase-their-google-juice319.html">Google juice</a> of <a href="http://dailyorange.com">dailyorange.com</a>.<h3>Possible Solutions</h3> What follows is a summary list of ideas that we’ve been brainstorming at The Daily Orange for getting our content noticed online. I’ve expanded it a bit to serve a general purpose audience.  Write for your niche audience. Don’t worry about entertaining the &#8220;average&#8221; viewer. Blogs are for the folk who want to know all there is to know about a singular topic. It is important to include your personal voice. The occasional post to let your readers see a &#8220;behind the scenes&#8221; view generates a lot of loyalty.  College Publisher users will note that there is no blogging system built into the platform. The best way (read: only way) to make up for this is to run a separate blogging platform. The problem with this is that, as a separate website, you loose all the previously mentioned Google Juice that your main site has gained. There are ways to help with this:<ul><li>Link to the blog in the main navigation bar of the College Publisher site</li><li>Put a tease for the blog (including links to the most recent posts) on the front page of the main website (this can easily be done with a widget)</li><li>Link back to the main site on the blog</li><li>Mention relevant blog articles in main news articles (with links, of course!)</li></ul> Adopt Facebook. Love it or hate it, <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a> is the best platform to reach college students online. Positive steps include:<ul><li><a href="http://www.facebook.com/apps/application.php?id=2530096808">Start a Facebook Page </a>for your blog or news organization, and be sure the videos and blog posts auto-post to that page</li><li>Have someone in charge of that page! You can rotate the responsibility if you like, but just as it’s important for your blog to have constant content so that it feels live, your Facebook page needs to have the same tender lovin’ care. All it takes is getting the status update changed a few times a week, or just sending out a message every week pointing people to a good blog post</li><li>Be sure that all your relevant content reposts to your Facebook Page. This includes blog posts, videos and news articles. It’s also a good idea to link to content that you don’t generate. (<a href="http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/">Do what you do best, link to the rest</a>.)</li><li>Send out messages to your fans. Topics could include: a contest to ask for photos of some theme of the week (mid-terms, craziest fan costume, etc). Promise to run the top photo on the blog and in the print edition. You can also <a href="http://onsports.wordpress.com/2009/02/03/break-sports-news-on-facebook/">send out breaking news alerts</a> via Facebook; the truth is that you’ll probably get more viewers on Facebook than on your main site.</li></ul> <img class="alignright" style="border: 0px initial initial;" src="http://blog.mrtweet.net/wp-content/uploads/2009/01/imb-5stagesoftwitter-21.jpg" border="0" alt="" width="400" height="287" />Get on <a href="http://www.twitter.com/">Twitter</a>. If your newsroom is low on <a href="http://blog.mrtweet.net/the-5-stages-of-twitter-acceptance-where-are-you-at">Twitter acceptance scale</a>, (we’re at stage 1 at The Daily Orange), believe me when I tell you that will not, and can&#8217;t last. Twitter has proven on three separate occasions (<a href="http://en.wikipedia.org/wiki/Mumbai">Mumbai</a>, Plane crash in Denver, Plane crash in the Hudson) that it&#8217;s a valuable news source. <a href="http://www.pbs.org/mediashift/2009/02/how-journalism-students-used-twitter-to-report-on-australian-elections034.html">Welcome to the future.</a> More importantly, Twitter is a hot-bed of early adopters right now. Want to get noticed? Want <a href="http://www.poynter.org/">Poynter</a>,<a href="http://www.poynter.org/column.asp?id=45">Romenesko</a>, <a href="http://collegemediainnovation.org/blog/">CICM</a>, and others to recognize your work? Twitter is a great medium for that.  Twitter is much like your Facebook profile: <a href="http://www.newsphobia.net/?p=53#more-53">it must be personable</a>. This takes someone deciding to truly use the tool. Shoveling links on to it, is poor form, and really doesn&#8217;t encourage people to follow. @<a href="http://twitter.com/LATimes">latimes</a> and @<a href="http://twitter.com/missoulianphoto">missoulianphoto</a> do a fantastic job of using Twitter. Check &#8216;em out if you wanna see how it&#8217;s done.  If you don’t want to manage accounts at Twitter and Facebook and [enter social network site here] check out Ping.fm. They can help make a lot of the status updating automatic.  You&#8217;ve got great content, now be great bloggers. No matter how you feel about it as a medium, blogging is going be here for quite sometime, and it&#8217;s got it&#8217;s own rules and culture associated with it.  Linking is key.  I’ll go ahead and write that again so that you don’t miss it:<p style="text-align: center;">Linking is key.</p> You&#8217;ve got to fill up the glass of Google Juice with links. Bloggers figured this out a long time ago, it’s why we’ve got things like <a href="http://en.wikipedia.org/wiki/Blogroll#B">blogrolls</a> and <a href="http://technorati.com/">Technorati</a>. Some of the best ways of getting noticed are to start commenting on other related blogs. Say something relevant (“nice post” doesn’t count) and perhaps point them back to one of your own blog posts.  If your local city paper covers the same content, leaving a comment there can make the local community aware of the fact that you even exist.  Generating a conversation between blogs is beneficial for both parties, and serves the audience by inciting conversation. It’s a win for all involved (not to mention, good journalism).  Visuals are not optional. People like pretty pictures. If your blog is pure text, you stand the risk of looking very user-unfriendly. You’ve got a photo department – use ‘em.  Oh, and shooting video is cool too. A 3 minute recording of two reporters wrapping up a sporting event is easy, it’s something they do anyway, and will give a ‘behind the scenes view’ that your viewers will enjoy.<h3>Ideas?</h3> This has by no means been a comprehensive list of ways to get your content noticed, but at 1,200 words, I figure we’d better call it quits. If however, you’ve got a strategy you’ve used to get your blog readership up, please share in the comments on the <a href="http://www.copress.org/2009/02/05/google-juice-your-blog/">CoPress blog</a>.</div><div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/3ac041c4-c2c1-424f-a7e5-a0f641f0d983/"><img class="zemanta-pixie-img" style="border: none; float: right;" src="http://img.zemanta.com/reblog_c.png?x-id=3ac041c4-c2c1-424f-a7e5-a0f641f0d983" alt="Reblog this post [with Zemanta]" /></a></div> <strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://byjoeybaker.com/2009/01/09/youve-noticed-the-links/" rel="bookmark" title="January 9, 2009">You&#8217;ve Noticed the &#8216;Links&#8217;</a></li><li><a href="http://byjoeybaker.com/2008/04/11/timecom-cheers/" rel="bookmark" title="April 11, 2008">TIME.Com: Cheers</a></li><li><a href="http://byjoeybaker.com/2008/04/02/wow-that-took-a-while/" rel="bookmark" title="April 2, 2008">Wow, That Took a While.</a></li><li><a href="http://byjoeybaker.com/2009/02/25/repost-defined-newspaper-platform/" rel="bookmark" title="February 25, 2009">REPOST | Defined: Newspaper Platform</a></li><li><a href="http://byjoeybaker.com/2009/01/05/links-for-january-5th/" rel="bookmark" title="January 5, 2009">Links for January 5th</a></li></ul>]]></content:encoded> <wfw:commentRss>http://byjoeybaker.com/2009/02/05/battle-google-juice-your-blog-repost/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
