“Maybe, just maybe, the existing model for generating, distributing and monetizing content could benefit from a Ctrl-Alt-Delete reboot.”- Can the Statusphere Save Journalism?
It’s been two weeks since my last one of these, which is in part due to laziness, and in part due to my wanting to get a good list going on a contentious topic: Generation Y needs to take over the media.I’m increasingly convinced that the ‘old media’ model is broken largely because the old folks just don’t get it. Not to say that there aren’t people in 30s-70s who don’t get ‘it,’ just that there are too few, too few in a position of power, and too few who get ‘it’ enough.These are my links for March 29th through April 13th:
Print is still king: Only 3 percent of newspaper reading happens online: There’s a lot of fuzzy math done here, and reliance on numbers that may or may not be accurate. (readership is 2+ per copy!?) (avg. person reads 24 pages/day in print!?) Maybe I’m too genY, but I just don’t see how this is possible.
The speech the NAA should hear BuzzMachine: I love a good rant, and Jarvis delivers. I think I’m still hoping he’s wrong – that newspapers still can be re-tooled to work online, but I fear he’s right.
Google’s Love For Newspapers & How Little They Appreciate It: A good, old fashion, smack-down of the old fashion old media. “Robert, I’ve been creating original content on the internet for about 12 years longer than you’ve been editor of the WSJ. Shut up. Seriously, shut up. To say something like that simply indicates you really do not understand that all blogs are not echo chambers. I mean echo chamber? Sorry, that’s the mainstream media, too.”
New York Times ‘ Policy on Facebook and Other Social Networking Sites: Seriously!? Who the fuck came up with this idiotic approach to social media? In my mind, it shows how the New York Times fundamentally doesn’t ‘get it.’ Summary: signup for an account, but don’t you dare actually use it.
Newspapers Not Harnessing Readers’ Social Power — Seeking Alpha: ”Key survey findings:
• 49% of respondents use general search engines (such as Google (GOOG) and Yahoo (YHOO)) once a week or more to find content, but only 20% use search tools built into a newspaper or magazine site.
• Only 24% share good content “finds” with friends or others via personal communications – such as e-mail and instant messaging (IM), and a much lower number (7%) say they usually or often share content via embedding into social network sites.
• Although many newspapers list their staffers who are on Twitter, few offer Twitter users the ability to tweet stories from their websites.
• When asked what they do when they find interesting content online, 52% of respondents say they usually read it immediately. Only 9% said they bookmark it to read later.”
“Transparency is a mechanism for companies to get better and better. Otherwise, you have to think that marketing is really just a subtle form of deceit, designed to cover up the truth rather than to reveal what distinguishes one product from another in a world where there may be no single best, but a variety of consumer preferences and trade-offs between quality, however defined, and cost, size, performance and other parameters. In a perfect world, consumers will know what they are getting and want precisely that, given the possible choices.”- Digital Marketing: Can Transparency Be a Business Model? – Advertising Age – Digital
Top 10 business mistakes that newspapers must avoid as they go online-only:
• get customer feedback, a lot.
• produce for your niche, and just your niche
• current ad solutions suck. Experiment.
• remind adverts on a monthly basis how you’re performing
• have an ad sales team that thinks and is web first; print doesn’t translate
We’re about to shoot a teaser trailer for our new feature film “Searching for Sonny.”
This video was shot with the Canon 5d Mark II (which we are going to shoot the teaser on this weekend.)
Tyler Kitchens is the guy in the video. He has a big part in the film.
We did not prep work or lighting for this test. We just went out shot with the camera. Nothing has been color corrected or adjusted.