“The whole chain had to be reinvented,” said Peter Griffin, the deputy editor. “The interesting thing is it has almost nothing to do with the normal way of putting out a magazine.”
-News Flash From the Cover of Esquire – Paper Magazines Can Be High Tech, Too – NYTimes.com
Griffin is referring to Esquire’s investment in New Media technology – a digital magazine cover. That’s right, a dynamic, moving ‘paper’ magazine. There are no images that I can find of this baby in action – but what a great idea!Not only that, but this is pushed by some of the top editors of the Media Industry – the very folks who are often accused of not getting ‘it’ when it comes to New Media.Cheers Esquire – I’m looking forward to it!note: Esquire – I really hope that you can deliver this technology at a low cost. If you charge double for a moving cover magazine, you’ll do well on the initial issue, but once the novelty wears off, people will forgo the lack of functionality for lower costs.